Serzan Dirihan

Acted as the main point of contact for global demand accounts, aligning advertising objectives and conducting regular strategy reviews. Set up, monitored, and optimized campaigns to achieve client KPIs, ensuring clear reporting and adaptability to evolving needs. Improved tracking code implementation accuracy, reducing setup errors by 40%.

Built partnerships with top publishers and developers, showcasing Digital Turbine's value to secure deals. Achieved sales targets by identifying key decision-makers and negotiating successful agreements. Onboarded 12 new gaming studios as clients, contributing to the expansion of Digital Turbine’s portfolio.

Expanded partnerships that add value across global on-device products and business units, including User Acquisition, Monetization, and On-Device Solutions. Set the strategy, direction, and priorities for the Corporate Strategic Partnership team, focusing on mergers and acquisitions. Connected Turkish industry leaders like Turkcell and Samsung with Digital Turbine EMEA, paving the way for future d

Led Yandex and Spotify sales teams while working closely with business partners, media agencies, and clients to drive revenue growth aligned with targets and company objectives. Customized market strategies and provided sales teams with pre-sales arguments and approaches to enhance regional brand presence. Increased Yandex quarterly revenue from $9K to $400K by implementing targeted strategies and

Collaborated with local and global brands to help them achieve their marketing KPIs on Spotify. Built and maintained strong, sustainable relationships with media agencies to drive mutual success. Led the establishment of AdColony’s internal audio production studio to support clients without existing audio assets, producing 130+ native audio ads annually and onboarding 130 new clients with incremen

Fostered positive relationships by addressing client and agency needs effectively. Generated new revenue opportunities by leveraging existing and potential customer networks. Secured annual kickback agreements with key agencies like GroupM, OMD, fostering stronger partnerships and consistent revenue streams.

Developed new sales strategies to drive growth and maximize the market potential of company products. Created and implemented internal strategic plans to meet sales targets and expand the customer base. Spearheaded a data-driven approach to reduce ad costs by 15%, improving ROI across campaigns.

Managed the sales process by following up on existing and new accounts, adhering to established sales steps. Maintained and strengthened relationships with existing customers to drive larger volumes and increased budgets. Increased Onedio’s SME client portfolio by 82% within one year through strategic prospecting and new client hunt.

Monitored and reported on company statistics across local interfaces for data-driven insights. Coordinated the costs and budgets for paid ads to ensure effective resource allocation. Optimized ad placement strategies, leading to a 13% boost in click-through rates.

Wrote and localized both sponsored and non-sponsored social content and articles on various topics for a wide audience. Prepared engaging online quizzes to connect with and entertain the audience. Successfully created 15+ sponsored campaigns that met all client KPIs.

Grade: 3.27 out of 4.00 High Honour Graduation Degree

Graduated with High Honour, achieving a GPA of 3.27 out of 4.00. Focused on advertising design and communication within the Faculty of Communications.

Activities and societies: Erasmus Exchange Student

Participated in the Erasmus Exchange Program during the Fall Semester of 2012. Studied Advertising Photography within the Faculty of Communications.