Zeynep Yagci

I bring over a decade of international B2B sales, business development, and strategic account management experience, with a strong track record of opening new markets, building partnerships, and delivering measurable revenue growth across EMEA, Europe, the UK, and the US.

As Global Director at STEPEVI, I led sales operations across London, Paris, Milan, New York, Munich, and Türkiye, managing an 18-person team across retail, high-end residential, reseller, designer, and e-commerce channels. I developed strategic partnerships with Roche Bobois, Christine Kröncke, and Curio Space, while overseeing commercial strategy, pricing, market benchmarking, and cross-functional operations.

One of my key achievements was conceiving, developing, and launching STEPEVI's Accredited Interior Designer Program, a B2B growth initiative targeting architects, interior designers, and purchasing decision-makers. Together with a London-based Business Development Manager reporting directly to me, I implemented targeted outreach strategies, developed new business opportunities, and expanded strategic partnerships. Within seven months, these initiatives contributed to approximately 25% growth in corporate B2B revenue and an 18% improvement in average profit margins.

Previously, at VitrA, I managed regional marketing and international project sales across Germany and German-speaking markets, developing relationships with major contractors, developers, and hospitality groups. I secured supplier status with three leading hotel groups and contributed to a 30% sales uplift through strategic account development and commercial negotiations.

At Şişecam Paşabahçe Glassware, I managed and expanded international B2B accounts, increasing UK sales by 25% through strategic pricing and negotiations while contributing to a 20% market-share increase through new product development.

My expertise spans business development, market expansion, consultative selling, key account management, stakeholder engagement, strategic partnerships, pricing, and sales forecasting. I thrive in international, fast-moving, and remote environments, combining analytical thinking, commercial creativity, and a hands-on approach to building sustainable customer relationships and driving profitable growth.