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Zeynep Yagci

@zeynepyagci

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I grow international B2B revenue through key accounts, partnerships, pricing, and channel strategy.

Turkey

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What I'm looking for

I'm looking for a remote-first, international role where I can grow B2B revenue, develop strategic accounts and partnerships, and lead commercial strategy across global markets.

I've led global retail, high-end residential, reseller, and e-commerce sales at STEPEVI across London, Paris, Milan, New York, Munich, and Türkiye.

I managed strategic partnerships with Roche Bobois, Christine Kröncke, and Curio Space, while leading an 18-person team across retail, designer, reseller, and e-commerce channels. I also coordinated fulfilment with production and logistics teams and used market benchmarking to guide commercial decisions.

At VitrA, I managed regional marketing and international project sales for Germany and Germanic markets, securing supplier status with three leading hotel groups and contributing to a 30% sales uplift. Earlier at Şişecam Paşabahçe Glassware, I increased UK sales by 25% through pricing and negotiation and supported a 20% market-share increase through new product development.

I'm comfortable building B2B growth across EMEA, the UK, Europe, and the USA in remote, international, fast-moving environments. My work spans key accounts, commercial negotiation, pricing, regional marketing, channel management, and cross-functional delivery.

Experience

Work history, roles, and key accomplishments

Global Director, Retail & High-End Residential Projects

Stepevi

Nov 2024 - Aug 2025 (9 months)

Led global retail, high-end residential and reseller sales across showrooms in London, Paris, Milan, New York, Munich and Türkiye. Managed strategic reseller partnerships and directed an 18-person team across retail, reseller, designer and e-commerce channels.

Retail Sales Reseller Management Ecommerce Team Leadership International Sales Market Benchmarking

Affiliation Maintenance Team Lead

Veeva Systems

Jan 2022 - Dec 2024 (2 years 11 months)

Led remote delivery against weekly KPIs, coordinated team performance and managed data for life-sciences projects. Maintained key professional affiliations and supported accurate, deadline-driven project execution in an international remote environment.

Remote Team Leadership KPI Management Data Management Life Sciences Project Coordination

Senior Regional Marketing Executive / Project Sales Key Account Manager

Eczacıbaşı Building Products - VitrA

Jan 2018 - Dec 2021 (3 years 11 months)

Managed regional marketing for Germany and Germanic markets, reporting to the Head of Marketing in London. Managed international project sales and key accounts including major contractors and luxury hotel chains, securing supplier status with three leading hotel groups.

Regional Marketing Key Account Management Project Sales Pricing Strategy POS Strategy Profitability Analysis International Sales

Export Sales Account Manager - Nude Glass / OEM & Private Label

Şişecam Paşabahçe Glassware

Jan 2014 - Dec 2017 (3 years 11 months)

Managed B2B sales across UK, Europe and USA for HoReCa, retail, wholesale and distributor channels. Increased UK sales by 25% through strategic pricing and negotiations, and developed products that contributed to a 20% market-share increase.

B2B Sales Export Sales OEM Private Label Pricing Strategy Negotiation Product Development HORECA