Open to opportunities

Greg West

@gregwest

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Sales leader and consultative closer building AI-enabled revenue systems.

United States

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What I'm looking for

I’m seeking a Director of Sales role where I can apply structured coaching and conversion-focused leadership, bringing a results-obsessed operating style to a high-growth sales team.

I’m a sales leader and owner-operator with 29 years of experience closing high-ticket, consultative deals and leading performance-driven teams. I’ve built repeatable systems from the ground up with full P&L accountability and KPI tracking across multiple businesses.

I’m a proven closer of B2B packages from $4,000 to $16,500, using consultative discovery and option-grid pricing. I personally lead hundreds of sales calls, track lead volume, conversion rate, average order value, gross margin, and NPS, and correct underperformance with documented playbooks.

My approach blends structured coaching and conversion-focused leadership with AI-native operations. Through GW Consulting, I provide AI automation, voice-agent builds, and web development for small businesses—plus I’ve used LLM integration across ChatGPT, Claude, and Gemini (with Claude Code and Claude API) to ship practical automation solutions.

Experience

Work history, roles, and key accomplishments

Current

Founder - GW Consulting

Current

GW Consulting (AI Automation)

Jan 2023 - Present (3 years 6 months)

Provide AI automation, voice-agent builds, and web development for small businesses. Advise clients on using AI tools to improve operations and sales processes, including custom Python scripting for client usage exports.

AI Automation Voice Agent Development Web Development Python

Owner - Music City Entertainment

Music City Entertainment LLC

Jan 2016 - Jan 2025 (9 years)

Owned and operated the business with full responsibility for budgeting, forecasting, cash flow, and monthly P&L. Closed high-ticket B2B packages using consultative discovery and option-grid pricing, tracked KPIs (including NPS), and managed Google Ads at 12–18x ROAS.

Consultative Sales High Ticket Closing KPI Tracking Conversion Rate Optimization Average Order Value NPS P&L Cash Flow Analysis Forecasting Budgeting QA

Independent Deal Work

SMB Mergers & Acquisitions

Jan 2022 - Jan 2024 (2 years)

Completed business acquisition deal review and deal structuring through a mentorship program. Reviewed 50+ live acquisition deals and worked a $2.3M heavy-equipment acquisition through LOI stage using financial models and sensitivity/cash-conversion analysis.

Business Acquisition Deal Review Financial Modeling Debt Service Coverage Modeling Sensitivity Analysis Cash Conversion Modeling LOI

Owner - Squeaky Clean Pressure

Squeaky Clean Pressure Washing & Windows

Jan 1997 - Jan 2007 (10 years)

Acquired and operated an 18-year-old service business, retaining 91% of clients through the ownership transition. Standardized pricing and service routes, managed vendors and collections, and sold the business for double the acquisition price.

Business Acquisition Client Retention Service Route Management Vendor Management Collections Operations Management Business Transition Management