Open to opportunities

Shawn Burrell

@shawnburrell

Message

High Performer Sales Executive and AI-driven sales strategist focused on revenue growth.

United States

Message

What I'm looking for

I seek a role applying AI-driven sales automation to boost efficiency and pipeline conversion, with opportunities to lead teams, mentor AEs, and scale revenue in a collaborative, growth-focused company.

I am an award-winning sales leader with 25+ years driving revenue across digital, print, and programmatic media, known for revitalizing underperforming regions and building high-retention teams.

I design and deploy AI-powered sales systems—using tools like Claude AI and CRMs—to compress sales cycles, automate prospecting and increase close rates, producing results such as 120% YoY growth and a company-wide monthly revenue record.

I mentor sales teams, create predictive qualification and lead-scoring frameworks, and deliver scalable playbooks that improve efficiency and conversion; I am looking to apply advanced sales automation to help account executives close more while doing less.

Experience

Work history, roles, and key accomplishments

Current

Sales Process Designer

Current

AI Sales Systems Development & Executive Mentorship

Oct 2025 - Present (2 months)

Developed AI-powered sales workflows and lead scoring systems that reduced research time by ~80% and shortened sales cycles by ~40%; mentored sales leaders in automation-driven pipeline optimization.

Lead Scoring Sales Automation Workflow Design Coaching Pipeline Management

Sales Director

Zoe Marketing & Communications

Jan 2025 - Jun 2025 (5 months)

Tripled pipeline size via targeted AI-supported prospecting and increased close rate by 25% through refined consultative techniques and ROI-based campaign models.

Pipeline Development Consultative Selling ROI HubSpot Salesforce ZoomInfo

Vice President of Sales

Granite Media Partners

Sep 2023 - Jan 2025 (1 year 4 months)

Delivered 120% YoY revenue growth across 10 territories, exceeded targets by $1M+ annually, improved profitability 15%, and led CRM rollout with performance dashboards for forecasting.

Revenue Growth Sales Forecasting Team Leadership Performance Dashboards Playbook Development Salesforce Coaching

Senior Sales Director

Community Impact Newspaper

May 2014 - Aug 2022 (8 years 3 months)

Transformed a bottom-ranked region into the top market nationwide, set an all-time monthly revenue record, and launched an 18-territory product line that exceeded goals by 60%.

Revenue Growth Sales Strategy Product Launches Pipeline Management

Regional Sales Manager

Clipper Magazine

Jan 2005 - Dec 2012 (7 years 11 months)

Built Austin and Dallas markets from scratch, achieved 200% growth and led the state in revenue for multiple years through territory development and high-performing team building.

Territory Development Team Leadership Sales Operations Client Acquisition Performance Management Strategic Prospecting