Open to opportunities

Greg Smith

@gregscreative

Message

Creative content leader with 20 years of experience in storytelling.

United States

Message

What I'm looking for

I'm on the hunt for a creative leadership role where I can turn complex ideas into killer brand stories, drive big-impact marketing campaigns, and craft content that not only informs but inspires.

I am a creative content leader with over 20 years of experience in transforming complex business concepts into compelling narratives. My expertise lies in developing integrated communication strategies that resonate with diverse audiences, particularly in the financial services and technology sectors. I have a proven track record of leading large-scale B2B and B2C marketing initiatives, managing end-to-end content lifecycles, and utilizing data-driven insights to enhance messaging and engagement.

Throughout my career, I have successfully collaborated with cross-functional teams to align messaging with business goals and brand identity. My experience includes spearheading rebranding efforts, creating multimedia storytelling assets, and producing engaging content across various platforms, including print, digital, and social media. I am passionate about crafting narratives that not only inform but also inspire action among stakeholders.

Experience

Work history, roles, and key accomplishments

Current

Freelance Content Director

Current

Greg Smith Creative

Nov 2023 - Present (1 year 8 months)

Developed brand narratives and social campaigns for luxury design brands, enhancing consumer engagement through storytelling. Integrated AI tools to streamline workflows and created marketing materials that secured new partnerships.

Content Strategy Brand Development AI Tools Marketing Campaigns

Associate Creative Director

Charles Schwab

Feb 2015 - Nov 2023 (8 years 9 months)

Led B2C digital campaigns, simplifying complex financial products through customer-facing narratives. Collaborated with stakeholders to ensure brand consistency and managed creative teams to refine messaging.

Product Messaging Team Management Financial Services

Associate Creative Director

Enviromedia

Nov 2012 - Feb 2015 (2 years 3 months)

Developed integrated campaigns focusing on public health and sustainability, producing content across various media. Created a mobile game to educate Gen Z on water conservation.

Content Production Mobile Gaming Stakeholder Engagement

Art Director

The Richards Group

Dec 2008 - Nov 2012 (3 years 11 months)

Translated brand strategies into multichannel narratives for high-profile clients. Developed pitch presentations that secured new business and designed immersive brand experiences.

Brand Strategy

Art Director

DDB West

May 2004 - May 2008 (4 years)

Created award-winning campaigns for national CPG accounts, aligning messaging with brand guidelines. Engaged stakeholders to enhance brand equity and drive product sales.

Stakeholder Engagement Brand Equity User Focused Narratives

Education

Degrees, certifications, and relevant coursework

University of Texas at Austin

Bachelor of Science, Radio, Television & Film

2000 - 2004

Earned a Bachelor of Science in Radio, Television & Film, gaining a strong foundation in media production and storytelling techniques. Engaged in various projects that honed skills in visual communication and audience engagement.

University of Texas at Austin

Master of Arts, Advertising

2000 - 2002

Completed a Master of Arts in Advertising, focusing on creative strategies and integrated communication. Developed skills in crafting compelling narratives and managing cross-functional teams to enhance brand engagement.