Greg Smith

Developed brand narratives and social campaigns for luxury design brands, enhancing consumer engagement through storytelling. Integrated AI tools to streamline workflows and created marketing materials that secured new partnerships.

Led B2C digital campaigns, simplifying complex financial products through customer-facing narratives. Collaborated with stakeholders to ensure brand consistency and managed creative teams to refine messaging.

Developed integrated campaigns focusing on public health and sustainability, producing content across various media. Created a mobile game to educate Gen Z on water conservation.

Translated brand strategies into multichannel narratives for high-profile clients. Developed pitch presentations that secured new business and designed immersive brand experiences.

Created award-winning campaigns for national CPG accounts, aligning messaging with brand guidelines. Engaged stakeholders to enhance brand equity and drive product sales.

Earned a Bachelor of Science in Radio, Television & Film, gaining a strong foundation in media production and storytelling techniques. Engaged in various projects that honed skills in visual communication and audience engagement.

Completed a Master of Arts in Advertising, focusing on creative strategies and integrated communication. Developed skills in crafting compelling narratives and managing cross-functional teams to enhance brand engagement.