Open to opportunities

Christian Garcia-Scheer

@christiangarcia-sche

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Results-driven creative professional with 18+ years of experience.

United States

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What I'm looking for

I am looking for a role that fosters creativity, encourages collaboration, and offers opportunities for professional growth while allowing me to leverage my extensive experience in creative strategy and execution.

I am a results-driven creative professional with over 18 years of experience in crafting innovative digital products and brand experiences. My career has been defined by a meticulous attention to detail and a strong focus on leveraging AI systems and data-driven design approaches. I have a proven track record of exceeding project KPIs while delivering sophisticated creative solutions that align with business objectives.

Throughout my extensive agency and corporate experience across leading global firms, I have consistently transformed complex challenges into compelling digital experiences that drive measurable results. My leadership roles have included managing large teams, implementing agile processes, and developing comprehensive marketing strategies that enhance productivity and engagement. I am passionate about creating impactful brand narratives and fostering collaborative environments that inspire creativity and innovation.

Experience

Work history, roles, and key accomplishments

SVP, Creative Strategy & Execution

Bank of America

Jan 2022 - Present (3 years 7 months)

Responsible for building all strategic initiatives for internal improvements and take-to-market marketing strategies. Led all In-House Creative Service’s execution and strategic efforts while supporting high-level product direction efforts.

strategic initiatives Marketing Strategies Creative Services Team Management

SVP, Head of In-House Creative Agency

BHG Financial (Bankers Healthcare Group)

Jan 2021 - Present (4 years 7 months)

Built a cohesive top-level product team of 21 direct reports for a full rebrand effort. Led all creative efforts and increased productivity by 21% in 5 months by implementing agile processes and training.

Product Team Agile Digital Marketing Data Analytics

SVP, Creative Director/In-House Creative Agency

Goldman Sachs/Marcus by Goldman Sachs

Jan 2018 - Present (7 years 7 months)

Led the in-house creative agency supporting all company-wide creative execution needs. Increased the agency's productivity by 251% (1st year) and 313% (2nd year) with strategic and creative efficiencies.

Creative Agency Leadership Productivity Improvement Design Systems Email Marketing

Lead Product Designer

Massachusetts General Hospital (MGH)

Jan 2015 - Present (10 years 7 months)

Developed the world’s first fully automated online patient recruitment platform for healthcare research studies. Led all strategic efforts of communication, growth, and patient confidential data management (PII Compliance protocols).

Product Development Design Systems Brand Identity Social Media Marketing Data Management

Creative & User Experiences (CX)

Willis Towers Watson

Jan 2014 - Present (11 years 7 months)

Developed the internal UI library and Design System of assets and processes used by their internal creative team. Designed “How-To” Guides to implement and properly use all internal resources.

Design Systems

Senior Creative Director

Walt Disney Company

Jan 2011 - Present (14 years 7 months)

Designed and successfully developed the Disney Experience app (1.4) and Disney Junior app (1.9). Designed and developed all internal and external-facing websites leading to a major pivot of business strategy.

App Design Web Development Video Production Business Strategy

Head Creative Director

Aramark - Higher Education

Jan 2006 - Present (19 years 7 months)

Built all creative and marketing annual recurring campaigns for over 12 new accounts across all digital channels. Achieved a 35% increase in client retention by creating brand awareness utilizing social media strategies.

Marketing Sales Presentations Social Media Strategy

Education

Degrees, certifications, and relevant coursework

Google University (Coursera)

Google UX Design Professional Certificate, UX Design

2022 - 2022

Completed the Google UX Design Professional Certificate program through Coursera. This program provided comprehensive training in user experience design principles and practices.

Full Sail University

Master's degree of Arts in Media Design, Media Design (Brand Development)

2009 - 2011

Obtained a Master's degree in Media Design with a focus on Brand Development. This program enhanced skills in strategic brand building and creative media applications.

University of Central Florida (UCF)

Bachelor's degree in Digital Media, Digital Media (Internet Interaction, Film, and Video Production)

2006 - 2009

Earned a Bachelor's degree in Digital Media, specializing in Internet Interaction, Film, and Video Production. This curriculum provided a strong foundation in various aspects of digital content creation.

St. Petersburg College (SPC)

Associate's degree in Arts, Graphic Design and Web Design

2004 - 2006

Completed an Associate's degree in Arts with a focus on Graphic Design and Web Design. This program provided foundational knowledge and practical skills in visual communication and web development.