Open to opportunities

Thor Juell

@thorjuell

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Creative leader with 17+ years in video production and content strategy.

United States

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What I'm looking for

I seek a role that fosters creativity, encourages collaboration, and offers opportunities for impactful storytelling.

I am a creative and results-driven leader with over 17 years of experience in video production, creative direction, and content strategy. My expertise lies in crafting innovative visual storytelling experiences and overseeing high-impact campaigns across diverse industries. I excel at managing cross-functional teams, driving brand growth, and delivering exceptional results through strategic and dynamic creative solutions.

Throughout my career, I have been recognized for my award-winning achievements in global marketing and production. At HP Inc., I led the creative development for over 100 global product launches, achieving double-digit increases in brand recall and revenue. My ability to streamline production costs and enhance visual storytelling has been instrumental in driving impactful marketing strategies.

In addition to my corporate experience, I founded a nonprofit initiative aimed at training diverse talent in the entertainment industry, demonstrating my commitment to fostering a vibrant and inclusive creative community. I am passionate about leveraging my skills to create compelling narratives that resonate with audiences and drive brand success.

Experience

Work history, roles, and key accomplishments

Current

Senior Global Creative Director

Current

HP Inc.

Jan 2020 - Present (5 years 4 months)

Led creative development for over 100 global product launches, directing award-winning campaigns and managing production teams to reduce costs by over 50%. Collaborated on a brand overhaul and produced recognized product films, enhancing brand recall and revenue.

Video Production Brand Strategy Digital Marketing Cross Functional Collaboration Content Strategy Campaign Development

Current

Senior Global Creative Director

Current

HP Inc.

Jan 2020 - Present (5 years 4 months)

Led creative development and production for over 100 global product launches, achieving significant increases in brand recall and revenue. Managed global production teams, streamlined costs, and co-managed a brand overhaul to enhance visual storytelling. Recognized for award-winning campaigns and innovative product films.

Creative Direction Video Production Brand Strategy Digital Marketing Cross Functional Collaboration Campaign Development Team Management Storyboarding

Director of Marketing

Crooked Letter Pictures

Jan 2018 - Feb 2018 (1 month)

Directed marketing efforts for a film production studio, developing visual storytelling strategies and founding a nonprofit initiative to train diverse talent in the entertainment industry.

Marketing Strategy Visual Storytelling Branding Talent Development Community Engagement

Director of Marketing

Crooked Letter Pictures

Jan 2018 - Feb 2018 (1 month)

Directed marketing and branding for a film and TV production studio, developing visual storytelling strategies and founding a nonprofit initiative to train diverse talent in the entertainment industry.

Marketing Strategy Branding Visual Storytelling Talent Development Community Engagement Project Management

Creative Director

OWC

Jan 2016 - Oct 2016 (9 months)

Managed a creative team for global launches of advanced hardware solutions, orchestrating event marketing efforts and developing photography and video assets for product launches.

Event Marketing Product Launch Team Leadership Photography Video Production Brand Development

Product Marketing Manager

VMware

Jan 2012 - Jan 2013 (1 year)

Led global new product introductions for VMware Fusion, overseeing product positioning and creative efforts while managing a team to execute strategic marketing initiatives.

Product Marketing Team Management Messaging Campaign Development

Creative Director

OWC

Jan 2016 - Jan 2017 (1 year)

Managed a creative team for global launches of hardware solutions, orchestrating event marketing efforts and developing photography and video assets for product launches.

Creative Direction Event Marketing Product Launch Team Management Photography Video Production

Product Marketing Manager

VMware

Jul 2012 - Jan 2013 (6 months)

Led global new product introductions for VMware Fusion, overseeing product positioning and creative efforts while managing a team to execute strategic initiatives.

Product Marketing Team Management

Director of Business Development

San Jose

Jul 2012 - Jan 2013 (6 months)

Managed sales and marketing for 22,000 retail locations, expanding the company's footprint in US and EU markets through strategic partnerships and a SaaS business model.

Sales Management Marketing Strategy SaaS Business Development Negotiation

Director of Business Development

Unknown Company

Jan 2012 - Jan 2013 (1 year)

Managed sales and marketing for 22,000 retail locations, expanding the company's footprint in US and EU markets through strategic partnerships and a SaaS business model.

Sales Management Business Development Strategic Partnerships Negotiation

Apple Solutions Consultant

Apple

Apr 2008 - Apr 2009 (1 year)

Spearheaded a strategic partnership with Best Buy to improve product placement and sales growth, delivering presentations and developing merchandising strategies that gained national adoption.

Sales Strategy Partnership Management Merchandise Presentation Skills Business Strategy

Apple Solutions Consultant

Apple

Apr 2008 - Apr 2009 (1 year)

Spearheaded partnerships to improve product placement and sales growth for Apple offerings, delivering presentations and developing merchandising strategies that gained national adoption.

Sales Strategy Partnership Management Merchandise Presentation Skills Business Strategy

Education

Degrees, certifications, and relevant coursework

Film Natchez

Nonprofit Organization, Film Production

2018 -

Activities and societies: Partnered with a local HBCU to build a dynamic pipeline that guides new graduates into the film industry.

Founded a nonprofit initiative to train and guide diverse talent into the entertainment industry, providing production internships and job training for local youth.

Film Natchez

Film Production

2018 -

Activities and societies: Partnered with a local HBCU to build a dynamic pipeline that guides new graduates into the film industry.

Founded a nonprofit initiative to train and guide diverse talent into the entertainment industry, providing production internships and job training for local youth.