Open to opportunities

M W

@mw01

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Experienced content strategist and creative lead with a passion for storytelling.

United States

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What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth opportunities.

With over 10 years of expertise in content strategy, copywriting, UX, and ad production, I have successfully collaborated with renowned brands like BAND-AID, Tylenol, and Amazon. My journey has been defined by my innovative storytelling abilities and a deep commitment to deploying clear communication and user research to create impactful customer experiences.

In my recent role as Creative Lead and Manager of Content Development at Kenvue, I wrote and produced social content for major consumer healthcare brands, managed project timelines, and directed creative teams. My experience also includes improving email open rates by 20% and landing page engagement rates by 35% as a Copywriter and Designer at AnswerNet. I thrive in dynamic environments where I can leverage my skills in project management, user research, and content development to drive success.

Experience

Work history, roles, and key accomplishments

Creative Lead and Manager of Content Dev

Kenvue Content Studio and Production

Apr 2022 - Jan 2025 (2 years 9 months)

Led content development for major consumer healthcare brands, writing scripts and copy for various platforms. Managed creative teams and project timelines, while creating innovative content strategies including TikTok consultancy. Collaborated with Google on AI workflows for content production.

Copywriting Content Development Project Management User Research Video Production Social Media Storytelling Communication Collaboration Creative Direction

Creative Lead and Manager of Content Dev

Kenvue Content Studio and Production

Apr 2022 - Jan 2025 (2 years 9 months)

Led content development for major consumer healthcare brands, writing scripts and copy for various platforms. Managed creative teams and project timelines, while also piloting AI workflows in collaboration with Google.

Copywriting Content Development Project Management User Research Video Production Social Media Storytelling Communication Branding Collaboration

Copywriter and Designer

AnswerNet

Feb 2022 - Aug 2022 (6 months)

Created original copy for ad campaigns and emails, significantly improving engagement rates. Designed sales collateral and managed CRM email campaigns, while producing video content and optimizing web content for SEO.

Copywriting SEO Email Marketing Video Production User Experience Design Graphic Design Content Strategy Project Management Communication Branding

Copywriter and Designer

AnswerNet

Feb 2022 - Aug 2022 (6 months)

Created original copy for ad campaigns and improved email open rates by 20%. Designed sales collateral and managed CRM email campaigns, significantly enhancing engagement metrics.

Copywriting SEO Email Marketing Graphic Design User Experience Video Production Communication Project Management Content Strategy User Research

Creative Director

ASAR Digital

Dec 2020 - Feb 2022 (1 year 2 months)

Oversaw all marketing activities and managed a team, leading a successful rebranding effort and launching a new website. Increased LinkedIn followers significantly and produced a weekly video series that engaged the entire organization.

Creative Direction Project Management Branding Video Production SEO Content Strategy Team Leadership Communication Social Media Graphic Design

Creative Director

ASAR Digital

Dec 2020 - Feb 2022 (1 year 2 months)

Oversaw all marketing activities and managed a team, leading a successful rebranding and website launch. Increased LinkedIn followers significantly and produced a weekly video series involving the entire organization.