Graziella de Lima

Leading backend operations strategy with a focus on product innovation and operational excellence. Overseeing the development of internal tools, helping our team save over hundreds of hours on manual work, while collaborating with senior management to align project objectives with company initiatives.

Led market expansion into Canada, ensuring regulatory compliance at the company level and for certification of all products across 24 categories. Established a cross-functional, data-driven procurement hub to optimize product sourcing workflows, improving product availability respecting the company's just-in-time philosophy.

Spearheaded the GreenGuard certification process, ensuring product compliance. Created business overview dashboards and data-driven sales forecasting reports while mentoring an operations team.

Identified operational inefficiencies and developed recommendations for change. Managed complex shipment schedules and pick-and-pack operations for over 100K DTC orders. Managed demand planning, purchasing and negotiation with factories responsible for the company's best-sellers.

Developed business opportunities in EU and LATAM markets through customer prospecting, leading to an increase in revenue and sales performance. Undertook sales and shipping forecasts to optimize logistics efficiency and planning with data analysis.

Processed and coordinated export shipments ensuring compliance with international regulations. Conducted audits of shipping documentation and managed sample orders.

Completed an M.B.A. in Digital Marketing, focusing on advanced marketing strategies and digital transformation in business.

Earned a B-Tech in International Trade, studying global trade practices, international economics, and market strategies.

Currently pursuing a specialization on Digital Product Management, with a focus on Tech initiatives.

Obtained an A.A.S. in Information Technology, covering essential IT skills, programming, and systems management.