Maureen MwangiMM
Open to opportunities

Maureen Mwangi

@maureenmwangi

Driven marketing and sales professional with a decade of experience.

Kenya
Message

What I'm looking for

I seek a role in a dynamic company that values growth, innovation, and collaboration, with opportunities for remote work.

I am a driven marketing and sales professional with over 10 years of experience in spearheading data-driven campaigns across the media and energy sectors. My efforts have resulted in up to 35% growth in client spending, brand visibility, and retention rates. I have successfully managed annual targets exceeding KES 80 million and supervised cross-functional teams of 12, directing multi-brand strategies for major platforms including radio, digital, and print.

Throughout my career, I have led corporate rebranding initiatives and sustainability campaigns that increased public engagement by 35%. I am adept at leveraging CRM, ERP, and analytics tools in hybrid and remote environments, and I am looking to contribute these capabilities to a growth-focused marketing leadership role that offers remote flexibility.

Experience

Work history, roles, and key accomplishments

RG
Current

Marketing and Sales Executive

Radio Africa Group

Jan 2018 - Present (7 years 6 months)

Delivered a 30% cumulative increase in client sales by designing and executing integrated on-air and on-ground marketing campaigns. Spearheaded cross-platform brand strategies for flagship brands, achieving increased ad revenue and audience engagement. Led client relationship management remotely using CRM platforms and supervised a sales team of 12.

RG

Sales and Marketing Executive – Radio Jambo

Radio Africa Group

Sep 2015 - Jan 2018 (2 years 4 months)

Exceeded annual revenue targets by KES 30 million through strategic client engagement and customised media solutions. Achieved a 35% year-on-year increase in client spend by aligning advertising packages with market trends and customer needs. Managed and retained key accounts by providing remote media consultancy and addressing concerns promptly.

Education

Degrees, certifications, and relevant coursework

United States International University (USIU-Africa) logoU(

United States International University (USIU-Africa)

Doctor of Business Administration, Leadership & Organisational Change

Currently pursuing a Doctor of Business Administration with a focus on Leadership & Organisational Change. This advanced program is designed to equip me with the skills to drive strategic leadership and manage organizational transformations effectively.

Catholic University of Eastern Africa logoCA

Catholic University of Eastern Africa

Master of Business Administration, Strategic Management

Completed a Master of Business Administration with a specialization in Strategic Management. This program provided a comprehensive understanding of business operations, strategic planning, and decision-making processes.

Catholic University of Eastern Africa logoCA

Catholic University of Eastern Africa

Postgraduate Diploma, Project Planning & Management

Obtained a Postgraduate Diploma in Project Planning & Management. This diploma focused on the principles and practices of effective project management, including planning, execution, and monitoring.

Catholic University of Eastern Africa logoCA

Catholic University of Eastern Africa

Bachelor of Commerce, Marketing

Earned a Bachelor of Commerce degree with a concentration in Marketing. The curriculum covered core marketing principles, consumer behavior, market research, and strategic marketing.

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