Maureen Mwangi
@maureenmwangi
Driven marketing and sales professional with a decade of experience.
What I'm looking for
I am a driven marketing and sales professional with over 10 years of experience in spearheading data-driven campaigns across the media and energy sectors. My efforts have resulted in up to 35% growth in client spending, brand visibility, and retention rates. I have successfully managed annual targets exceeding KES 80 million and supervised cross-functional teams of 12, directing multi-brand strategies for major platforms including radio, digital, and print.
Throughout my career, I have led corporate rebranding initiatives and sustainability campaigns that increased public engagement by 35%. I am adept at leveraging CRM, ERP, and analytics tools in hybrid and remote environments, and I am looking to contribute these capabilities to a growth-focused marketing leadership role that offers remote flexibility.
Experience
Work history, roles, and key accomplishments
Marketing and Sales Executive
Radio Africa Group
Jan 2018 - Present (7 years 6 months)
Delivered a 30% cumulative increase in client sales by designing and executing integrated on-air and on-ground marketing campaigns. Spearheaded cross-platform brand strategies for flagship brands, achieving increased ad revenue and audience engagement. Led client relationship management remotely using CRM platforms and supervised a sales team of 12.
Sales and Marketing Executive – Radio Jambo
Radio Africa Group
Sep 2015 - Jan 2018 (2 years 4 months)
Exceeded annual revenue targets by KES 30 million through strategic client engagement and customised media solutions. Achieved a 35% year-on-year increase in client spend by aligning advertising packages with market trends and customer needs. Managed and retained key accounts by providing remote media consultancy and addressing concerns promptly.
Communications & Branding Consultant
Bluesea Energy Ltd
Mar 2015 - Aug 2015 (5 months)
Boosted community engagement by 35% through the creation and execution of a CSR and sustainability plan. Drove brand visibility by coordinating with county investment forums and oversaw brand identity efforts. Liaised with external PR agencies to generate positive media coverage.
Sales Executive
Radio Africa Group
Jun 2013 - Feb 2015 (1 year 8 months)
Managed sales processes and client interactions to achieve revenue goals. Developed and maintained strong client relationships to drive product promotion and market penetration.
Education
Degrees, certifications, and relevant coursework
United States International University (USIU-Africa)
Doctor of Business Administration, Leadership & Organisational Change
Currently pursuing a Doctor of Business Administration with a focus on Leadership & Organisational Change. This advanced program is designed to equip me with the skills to drive strategic leadership and manage organizational transformations effectively.
Catholic University of Eastern Africa
Master of Business Administration, Strategic Management
Completed a Master of Business Administration with a specialization in Strategic Management. This program provided a comprehensive understanding of business operations, strategic planning, and decision-making processes.
Catholic University of Eastern Africa
Postgraduate Diploma, Project Planning & Management
Obtained a Postgraduate Diploma in Project Planning & Management. This diploma focused on the principles and practices of effective project management, including planning, execution, and monitoring.
Catholic University of Eastern Africa
Bachelor of Commerce, Marketing
Earned a Bachelor of Commerce degree with a concentration in Marketing. The curriculum covered core marketing principles, consumer behavior, market research, and strategic marketing.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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