Maureen Mwangi

Delivered a 30% cumulative increase in client sales by designing and executing integrated on-air and on-ground marketing campaigns. Spearheaded cross-platform brand strategies for flagship brands, achieving increased ad revenue and audience engagement. Led client relationship management remotely using CRM platforms and supervised a sales team of 12.

Exceeded annual revenue targets by KES 30 million through strategic client engagement and customised media solutions. Achieved a 35% year-on-year increase in client spend by aligning advertising packages with market trends and customer needs. Managed and retained key accounts by providing remote media consultancy and addressing concerns promptly.

Boosted community engagement by 35% through the creation and execution of a CSR and sustainability plan. Drove brand visibility by coordinating with county investment forums and oversaw brand identity efforts. Liaised with external PR agencies to generate positive media coverage.

Managed sales processes and client interactions to achieve revenue goals. Developed and maintained strong client relationships to drive product promotion and market penetration.

Currently pursuing a Doctor of Business Administration with a focus on Leadership & Organisational Change. This advanced program is designed to equip me with the skills to drive strategic leadership and manage organizational transformations effectively.

Completed a Master of Business Administration with a specialization in Strategic Management. This program provided a comprehensive understanding of business operations, strategic planning, and decision-making processes.

Obtained a Postgraduate Diploma in Project Planning & Management. This diploma focused on the principles and practices of effective project management, including planning, execution, and monitoring.

Earned a Bachelor of Commerce degree with a concentration in Marketing. The curriculum covered core marketing principles, consumer behavior, market research, and strategic marketing.