Looking for a job

Gowtham Palanisamy

@gowthampalanisamy

7+ yr B2B SaaS demand marketer. Built pipeline engines at Trengo, Easygenerator & Silver Mine. $150K+/mo. ABM, paid, SEO, GTM.

India

Message

What I'm looking for

First or second marketing hire at a B2B SaaS startup where the GTM motion needs building. I want to own demand gen, ABM, and pipeline from zero — not slot into an existing team. Seed to Series B, remote.

I build demand generation engines from zero for B2B SaaS companies. 7 years across EMEA, APAC, and North America — owning paid, ABM, SEO, and funnel ops end to end.

At Silver Mine Group I managed $150K+/month across Google, Meta, and Bing while cutting CAC 30% and doubling SQL quality. At Trengo I brought paid acquisition in-house (saving $14K/month) and cut SQL acquisition cost 50% through sales-aligned ABM. At Easygenerator I doubled international pipeline through multilingual demand gen across 7+ languages.

Now running the full marketing function at Kingsley Integrators, a B2B SaaS I founded — GTM strategy, content engine, outbound motion, and competitive positioning built from scratch.

I'm looking for a first or second marketing hire role at a seed to Series B startup where the GTM motion needs building, not managing.

Experience

Work history, roles, and key accomplishments

Current

Founder & Head of Marketing

Current

Kingsley Integrators (KINT)

Dec 2025 - Present (6 months)

Built an end-to-end GTM and demand engine from zero, defining ICP, positioning, and pipeline strategy for an IAM B2B SaaS. Designed SEO/AEO/GEO architecture and implemented LLM citation optimisation for AI Overviews, while launching LinkedIn founder outbound with personalised multi-touch sequences.

Go To Market (GTM)AI Driven Marketing ICP Development Positioning Strategy ABM SEO AEO GEO AI driven Marketing LinkedIn Outreach Competitive Intelligence Lead Generation

Performance Marketing Manager

Silver Mine Group

Feb 2025 - Aug 2025 (6 months)

Owned end-to-end demand generation with a pipeline-contribution focus, managing a $150K+ monthly budget across paid and experimental channels. Built multi-channel campaigns and dashboards for CPA, CPL, pipeline velocity, and channel ROI while partnering with Sales for aligned target accounts and messaging.

Performance Marketing Demand Generation Multi channel Campaigns ABM Sales Alignment Paid Media Optimization Marketing Analytics Experimentation Frameworks Dashboarding

Paid Marketing Specialist

Easygenerator

Jan 2023 - Apr 2024 (1 year 3 months)

Owned multilingual demand generation across Google, LinkedIn, Capterra, and X, driving 2× international pipeline and 50% better SQL quality. Managed multilingual SEO and improved funnel forecasting and attribution through GA4, HubSpot, and Looker dashboards to guide spend allocation.

Multilingual SEO Paid Advertising Demand Generation Marketing Automation GA4 Analytics HubSpot CRM Attribution & Forecasting Looker Dashboards Funnel Analytics

Performance Marketing Specialist

Trengo B.V.

Dec 2021 - Dec 2022 (1 year)

Designed and executed ABM programs for enterprise accounts, including account selection, segmentation, and personalised multi-touch campaigns across paid and email channels. Aligned with Sales to improve lead qualification and cut SQL acquisition cost by 50% using multi-channel attribution dashboards.

ABM Campaigns Account Segmentation Lead Qualification Multi channel Attribution Paid Media Email Marketing Marketing Analytics Sales Alignment Pipeline Reporting ABM campaigns

Paid Campaign Specialist

Kovai.co

Sep 2020 - Nov 2021 (1 year 2 months)

Increased lead volume by 200% and reduced CPL by 82% through Google and Microsoft Ads optimisation and iterative ad testing. Improved MQL volume by 60% and reduced acquisition cost by 47% using advanced targeting and ad copy experiments.

Google Ads Microsoft Advertising Paid Search Optimization Audience Targeting Ad Copy Testing CPL Optimization MQL Conversion Performance Analytics Campaign Experimentation

Digital Marketing Specialist

Alrais Enterprises LLC

Feb 2019 - Jun 2020 (1 year 4 months)

Supported multi-channel campaigns across Google Search, Display, and Social, contributing to a 24% reduction in lead costs and improved first-sale performance for a newly launched e-commerce site. Executed foundational SEO and content strategies for hospitality clients, achieving top-5 SERP rankings within six months.

Google Search Ads Display Advertising Social Media Campaigns Lead Cost Optimization SEO Fundamentals Content Strategy SERP Optimization Funnel Optimization

Digital Marketing Executive

Space Mine

Jun 2017 - Jan 2019 (1 year 7 months)

Managed and optimised Google My Business listings for education, healthcare, and retail clients, improving local visibility. Executed Meta ad campaigns to drive awareness and increase walk-ins for local businesses.

Google My Business Optimization Local SEO Meta Ads Awareness Campaigns Client Account Management Online Visibility Performance Optimization