Gnabry Nicholae
@gnabrynicholae
I am a strategic communications professional driving product-focused digital campaigns that boost engagement, brand awareness, and revenue.
KenyaWhat I'm looking for
I am a Strategic Communications Professional with 10+ years of experience in integrated communication planning, product communications, digital products, brand messaging and stakeholder engagement.
I have a proven track record developing multi-channel digital campaigns that increased brand awareness by 42%, user engagement by 37% and revenue growth by 24%.
At M-Gas Limited I led communication strategy development across multiple channels for digital products and technology solutions, achieving measurable gains in awareness, engagement and lead generation while collaborating closely with product and development teams.
I bring an entrepreneurial mindset, first principles thinking, and a results-oriented approach to content strategy, crisis communication, and digital transformation, and I seek to apply these strengths to drive product-led growth and meaningful stakeholder outcomes.
Experience
Work history, roles, and key accomplishments
Senior Communications Specialist
M-Gas Limited
Jan 2020 - Present (5 years 7 months)
Led communication strategy for digital products and technology solutions, increasing brand awareness 35% and user engagement 28%; supported product launches that generated 22% revenue growth while improving employee engagement 27%.
Professional Development Sabbatical
Self-Directed Learning
Jan 2023 - Jan 2024 (1 year)
Completed structured professional development and industry certifications in digital marketing and product communications while undertaking freelance consulting and gaining expertise in emerging digital platforms.
Communications Specialist
Elite Drops Drinking Water
Jan 2017 - Jan 2020 (3 years)
Developed integrated marketing communications that increased brand recognition 40% and market share 22%; grew online community 150% and boosted engagement 33% through targeted multimedia and in-app campaigns.
Communications & Marketing Associate
Ramco Group of Companies (ASL)
Jan 2016 - Jan 2017 (1 year)
Supported product communications across business units, contributing to a 25% increase in corporate visibility and improving CRM communication tracking by 60%; aided digital efforts that raised web traffic 45%.
Junior Communications Coordinator
Elite Centre Communication Institute
Jan 2014 - Jan 2016 (2 years)
Designed and delivered training programs serving 200+ professionals annually with 95% satisfaction and increased enrollment 35% through targeted digital campaigns and multimedia materials.
Education
Degrees, certifications, and relevant coursework
UNUniversity of Nairobi
Bachelor of Arts, Communication and Media Studies
2012 - 2016
Bachelor of Arts in Communication and Media Studies from the University of Nairobi from 2012 to 2016.
Kenya Institute of Professional Studies (KIPS)
Diploma in Sales & Marketing, Sales & Marketing
2013 - 2014
Diploma in Sales & Marketing from the Kenya Institute of Professional Studies from 2013 to 2014.
Availability
Location
KenyaAuthorized to work in
Job categories
Skills
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