Barbara M'mbaka
@barbarammbaka
Strategic Communications Specialist with over 10 years of experience.
What I'm looking for
I am a Strategic Communications Specialist with over 10 years of experience in translating abstract ideas into impactful messaging and brand strategies. My expertise lies in leading integrated campaigns, digital storytelling, and human-centered communication across diverse sectors, including media, public health, non-profit, and corporate brands.
Throughout my career, I have successfully developed and implemented communication strategies that advance client goals and enhance brand narratives. My role as Head of Communications at Rite Agencies Ltd has allowed me to lead storytelling and digital content development, ensuring alignment with audience needs and market insights. I thrive in collaborative environments, utilizing tools like Google Workspace and Zoom to facilitate remote workshops and strategy sessions that translate vision into actionable communication plans.
My previous experience as a Radio Host and Communications Consultant at Standard Media Group further honed my skills in crafting compelling editorial content and shaping advocacy campaigns. I am passionate about delivering high-quality communication products that drive stakeholder engagement and brand trust, and I continuously seek opportunities to innovate and optimize storytelling strategies.
Experience
Work history, roles, and key accomplishments
Head of Communications / Consultant
Rite Agencies Ltd
Feb 2023 - Present (2 years 5 months)
Developed and implemented integrated communication strategies that advanced client goals and brand narratives. Led storytelling, copywriting, and digital content development aligned with audience needs and market insights.
Radio Host / Communications Consultant
Standard Media Group (SPICE FM)
Mar 2018 - Jan 2023 (4 years 10 months)
Hosted civic-oriented programs and co-created national conversations on policy, development, and social impact. Scripted and produced editorial content with precision and emotional resonance.
Communications & Marketing Manager
Wilomo International Ltd
Jun 2011 - Feb 2018 (6 years 8 months)
Designed and executed communication strategies for brands in health, lifestyle, and corporate sectors. Led campaign design, content creation, and reporting with a focus on impact and ROI.
Project Manager
Maisha Mapya Initiative
Feb 2010 - May 2011 (1 year 3 months)
Managed end-to-end communication for donor-funded public health programs. Produced content that translated technical project updates into digestible, community-centered messages.
Education
Degrees, certifications, and relevant coursework
Management University of Africa
Executive Masters in Business Administration, Business Administration
Completed an Executive Masters in Business Administration, focusing on advanced management principles and strategic decision-making. Gained expertise in leadership, organizational development, and business strategy.
Kampala International University
Bachelor of Arts, Mass Communication
Obtained a Bachelor of Arts in Mass Communication, developing a strong foundation in media theory, communication strategies, and content creation. Specialized in various aspects of mass media, including journalism and public relations.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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