Open to opportunities

sharon Sitati

@sharonsitati1

Message

Seasoned Strategic Communication and Marketing professional driving impactful messaging.

Kenya

Message

What I'm looking for

I seek a role in a forward-thinking team that values creativity and impactful communication strategies.

I am a seasoned Strategic Communication and Marketing professional with a strong record of crafting clear, impactful messages that build brand trust and connect with audiences. My experience spans media relations, crisis communication, content strategy, social media management, campaign development, and digital marketing. I enjoy leading cross-functional projects and working closely with stakeholders to create communication strategies that drive results and strengthen brand positioning.

Throughout my career, I have successfully implemented strategic social media plans that resulted in significant growth across multiple platforms. Notably, I led the 'Toxic is Toxic' campaign during the 16 Days of Activism, reaching 6 million individuals and fostering crucial conversations around Gender-Based Violence. My ability to create compelling content and manage social media effectively has been demonstrated through various successful campaigns, including those for International Women's Day and World Condoms Day.

With a deep understanding of today’s evolving media landscape, I tailor strategies to stay relevant and resonate with audiences. I am passionate about using communication to fuel growth, build influence, and create lasting success, and I am excited to bring my skills and leadership to a dynamic, forward-thinking team.

Experience

Work history, roles, and key accomplishments

Current

Communication Assistant

Current

Nivalishe Pad Initiative

Mar 2023 - Present (2 years 4 months)

Managed social media platforms and created engaging content, including photography and editing. Developed communication strategies and conducted media analysis to enhance brand visibility.

Social Media Management Content Creation Photography Editing Communication Strategy Stakeholder Engagement Media Relations

Social Media Moderator

Girl Effect Organization

Dec 2024 - Mar 2025 (3 months)

Engaged with audiences across multiple platforms, responding to comments and inquiries, fostering interactive discussions, and ensuring adherence to community guidelines. Reviewed, approved, and moderated user-generated content to maintain brand reputation and used scheduling tools to optimize content distribution.

Community Management Content Moderation Hootsuite Meta Business Suite Performance Monitoring Trend Analysis Crisis Management Brand Protection

Digital Content Strategist & Healthy Diets Advocate

KELIN Organization

Aug 2024 - Feb 2025 (6 months)

Played a key role in a national media campaign raising awareness of non-communicable diseases and the role of food policies in promoting healthy diets. Co-created a digital media strategy to engage the public on nutrients of concern and designed compelling content for social media and other digital platforms.

Advocacy Public Awareness Media Strategy Campaign Execution Stakeholder Engagement Policy Advocacy Content Creation

Communication Assistant

Center for The Study of Adolescence (CSA KENYA)

Oct 2023 - Mar 2024 (5 months)

Supported the development of communication material for stakeholders including donors, partners, and government agencies. Created engaging and informative content for various communication channels, including social media, websites, newsletters, and reports.

Strategic Communications Content Creation Copywriting Social Media Management Research Event Management Analytics

Education

Degrees, certifications, and relevant coursework

Maseno University

Bachelor of Arts, Communication and Media Technology with IT

Studied Communication and Media Technology with a focus on IT at Maseno University. Gained foundational knowledge in communication theories, media production, and information technology applications.

AGA KHAN University

Certification, Social Media for Communication Professional

Completed a certification in Social Media for Communication Professionals at AGA KHAN University. This program enhanced skills in leveraging social media for strategic communication.

AGA KHAN University

Certification, Communications

Obtained a certification in Communications from AGA KHAN University. This certification provided advanced insights into communication strategies and practices.