Diego Willian Zietek
@diegowillianzietek
Experienced PPC & Digital Marketing Strategist with 13+ years in growth.
What I'm looking for
I am a seasoned Digital Marketing & PPC Strategist with over 12 years of experience in driving growth for both B2B and B2C sectors. My expertise lies in paid media, performance marketing, and managing multi-platform campaigns that effectively scale customer acquisition. I have a proven track record of leveraging Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, and Programmatic Advertising to maximize ROI and enhance brand visibility.
Currently, I serve as a Senior Paid Media Manager at Hospital Israelita Albert Einstein, where I define and execute high-impact paid media strategies that drive revenue growth. My role involves overseeing CRM integrations, marketing automation, and conversion tracking to enhance pipeline performance. I take pride in mentoring a high-performing team, fostering innovation, and ensuring that our campaigns are data-driven and aligned with business goals.
Throughout my career, I have successfully managed multi-million-dollar ad spends and have consistently optimized campaigns to improve performance metrics such as CPA and ROAS. My passion for data-driven strategies and marketing automation has allowed me to thrive in dynamic environments, and I am always eager to embrace new challenges that push the boundaries of digital marketing.
Experience
Work history, roles, and key accomplishments
Senior Paid Media Manager
Hospital Israelita Albert Einstein
May 2022 - Present (4 years 1 month)
Leading the development and execution of a multi-channel paid media strategy to drive revenue growth. Focused on optimizing campaigns through data-driven insights and managing a high-performing team. Responsible for budget oversight and ensuring alignment of KPIs with business goals.
Paid Search Specialist
Underscore Marketing
Sep 2023 - Mar 2024 (6 months)
Managed PPC campaigns across Google Ads and Bing, focusing on lead generation and revenue growth. Optimized high-budget campaigns to reduce CPA and increase ROAS.
PPC Manager
Tif
Jun 2021 - May 2022 (11 months)
Developed and executed cross-platform paid search strategies, improving account structure and audience segmentation. Focused on A/B testing and budget forecasting to drive growth.
Performance Specialist (PPC)
Pontomais
Sep 2017 - Sep 2019 (2 years)
Led PPC efforts across Google Ads and Meta Ads, implementing retargeting strategies to enhance customer lifetime value. Monitored and optimized SEO & SEM performance.
Freelance Consultant
Studio Spirit
Jul 2015 - Sep 2017 (2 years 2 months)
Managed PPC campaigns and Google Shopping promotions, including event-based marketing strategies like Black Friday. Provided consulting services to enhance digital marketing efforts.
Education
Degrees, certifications, and relevant coursework
FAE Business School
Post Graduation, Digital Marketing
2011 - 2012
Tech stack
Software and tools used professionally
Availability
Location
Website
diwizi.comSalary expectations
Social media
Job categories
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