Open to opportunities

Pedro Pereira

@pedropereira2

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Senior PPC Specialist driving revenue growth through data-driven marketing.

Portugal

Message

What I'm looking for

I am looking for a role that values data-driven strategies and fosters continuous learning, where I can leverage my PPC expertise to drive growth and innovation.

With over 13 years of experience in digital marketing, I specialize in PPC management and marketing strategy. My career has spanned across the USA, UK, Australia, and Portugal, where I have successfully managed over $175 million in ad spend, generating more than $545 million in revenue. My strategic approach has led to significant achievements, including scaling a jewelry brand from $500K to $2.4M in just one year and helping clients secure deals on Shark Tank USA.

I thrive in data-driven environments and am passionate about using marketing to solve complex challenges. My expertise encompasses SEO, CRO, email marketing, and Google Analytics 4, allowing me to deliver measurable results for businesses of all sizes. I am fluent in English, Portuguese, and Spanish, which enhances my ability to work in diverse teams and markets.

Experience

Work history, roles, and key accomplishments

Current

Senior Digital Marketing Specialist

Current

Trena Digital

Mar 2021 - Present (4 years 3 months)

Managed a $500K quarterly budget for paid acquisition channels, optimizing spend for a 30% improvement in ROAS for multiple clients. Oversaw an annual budget exceeding $1 million for Vitamart, achieving 30% year-over-year revenue growth with a targeted ROAS of 600% for two consecutive years.

Google Ads Facebook Ads Bing Ads Data Analysis Google Analytics Digital Marketing Strategy Multi channel Marketing

Current

PPC Freelancer | Digital Marketing Consultant

Current

Upwork

Jan 2011 - Present (14 years 5 months)

Functioned as a Senior PPC Manager and Digital Marketing Consultant on Upwork for over 13 years, providing expertise to various clients.

Digital Consultancy Client Management Campaign Optimization Strategic Planning

Senior Digital Marketing Specialist

Larsen Digital

Dec 2022 - Dec 2024 (2 years)

Managed a portfolio of 6+ client accounts, ensuring cohesive and targeted marketing strategies to align with their business goals.

Digital Marketing Strategy Performance Optimization

Digital Marketing Strategist

Nowness Agency

Nov 2022 - Nov 2024 (2 years)

Managed a portfolio of 5+ client accounts, ensuring cohesive and targeted marketing strategies to align with their business goals. Successfully increased revenue by 315% while maintaining a 250% ROAS for Hey Harper, managing an annual budget of approximately $3 million in PPC campaigns.

Digital Marketing Strategy Google Analytics Data Analysis Client Management Multi channel Marketing

Digital Marketing Specialist - PPC Manager

Pulse Agency

Feb 2015 - Nov 2021 (6 years 9 months)

Managed a portfolio of 10+ client accounts, ensuring cohesive and targeted marketing strategies to align with their business goals.

Digital Marketing Strategy Performance Optimization

Head of PPC | Digital Marketing Manager

Codedesign

Jan 2016 - Dec 2018 (2 years 11 months)

Led a team of PPC managers, directing marketing strategies for multiple clients across various industries. Achieved significant revenue growth and improved ROI through effective campaign management and strategic planning.

PPC Strategy Digital Marketing Manager Ecommerce Lead Generation Team Leadership ROI Strategic Planning Client Management

Senior Digital Marketing Specialist

PullRank Media

Jan 2014 - Nov 2024 (10 years 10 months)

Managed a portfolio of 15+ client accounts, ensuring cohesive and targeted marketing strategies to align with their business goals. Led a team of PPC managers, directing marketing strategies for multiple clients across various industries.

PPC Strategy Digital Marketing Strategy Client Management Team Leadership Campaign Management Strategic Planning

Education

Degrees, certifications, and relevant coursework

IPAM

Degree in Marketing Management, Marketing Management

Completed a comprehensive program focusing on marketing management principles. Gained expertise in strategic marketing, consumer behavior, and market analysis.