Open to opportunities

Mike User

@mikeuser9

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Growth & marketing specialist driving data-driven demand generation and paid media.

Portugal

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What I'm looking for

I seek a data-driven marketing role where I can lead growth initiatives, optimize paid media, and scale acquisition through integrated content, SEO, and performance strategies in a collaborative, fast-paced environment.

I am a growth and marketing specialist with 8+ years of experience scaling paid media, social growth, and demand generation across B2B and B2C industries. I focus on building scalable growth engines through data-driven campaigns, marketing operations, and storytelling.

In leadership roles I have driven triple-digit increases in reach, engagement, and lead generation by optimizing Meta Ads, YouTube Ads, and Google Ads while integrating SEO and content strategies.

I produce content assets, implement CRM workflows, and build dashboards to monitor ROI and campaign performance, enabling predictable acquisition and retention across multiple sectors.

I am trilingual (Portuguese, Italian, English) and thrive in international, fast-paced startup environments where measurable growth and strong partnerships are priorities.

Experience

Work history, roles, and key accomplishments

Chief Marketing Officer

Ferreira Piolanti, Lda.

Jan 2024 - Jan 2025 (1 year)

Scaled paid media and social campaigns to reach 144K accounts in 90 days and drove 407K impressions (+478%), while improving monthly reach by 546% and engagement by 130% through continuous optimization and partnership marketing.

Paid Media Meta Ads YouTube Ads Social Media Strategy Campaign Optimization Partnerships Event Marketing Content Creation

Marketing Manager

Expand Spring, Lda.

Jan 2023 - Jan 2024 (1 year)

Planned and executed social and paid search campaigns, implemented CRM workflows and dashboards to monitor ROI, and delivered SEO-driven initiatives to increase visibility and inbound lead flow.

Google Ads Meta Ads SEO Workflows Dashboarding ROI Analysis Customer Segmentation Paid Search

Digital Marketing Specialist

Freelance

Jan 2014 - Dec 2022 (8 years 11 months)

Managed full-funnel campaigns for SMEs across multiple sectors, producing SEO-optimized content and reducing CPA by ~30% while improving ROAS through advanced segmentation and bidding strategies.