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MU@mikeuser9
Growth & marketing specialist driving data-driven demand generation and paid media.
PortugalI am a growth and marketing specialist with 8+ years of experience scaling paid media, social growth, and demand generation across B2B and B2C industries. I focus on building scalable growth engines through data-driven campaigns, marketing operations, and storytelling.
In leadership roles I have driven triple-digit increases in reach, engagement, and lead generation by optimizing Meta Ads, YouTube Ads, and Google Ads while integrating SEO and content strategies.
I produce content assets, implement CRM workflows, and build dashboards to monitor ROI and campaign performance, enabling predictable acquisition and retention across multiple sectors.
I am trilingual (Portuguese, Italian, English) and thrive in international, fast-paced startup environments where measurable growth and strong partnerships are priorities.
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
Work history, roles, and key accomplishments
Ferreira Piolanti, Lda.
Jan 2024 - Jan 2025 (1 year)
Scaled paid media and social campaigns to reach 144K accounts in 90 days and drove 407K impressions (+478%), while improving monthly reach by 546% and engagement by 130% through continuous optimization and partnership marketing.
Expand Spring, Lda.
Jan 2023 - Jan 2024 (1 year)
Planned and executed social and paid search campaigns, implemented CRM workflows and dashboards to monitor ROI, and delivered SEO-driven initiatives to increase visibility and inbound lead flow.
Freelance
Jan 2014 - Dec 2022 (8 years 11 months)
Managed full-funnel campaigns for SMEs across multiple sectors, producing SEO-optimized content and reducing CPA by ~30% while improving ROAS through advanced segmentation and bidding strategies.
Degrees, certifications, and relevant coursework
Master of Business Administration, Business Administration / Sales & Marketing Management
2022 - 2024
Completed MBA in Business Administration with emphasis on sales and marketing management between 2022 and 2024.
IETeaching Competence Certificate (CCP), Teaching / Pedagogy
2021 - 2021
Obtained a Teaching Competence Certificate (CCP) in 2021 to certify pedagogical qualifications for training and teaching.
Software and tools used professionally
PortugalYou can contact Mike and 90k+ other talented remote workers on Himalayas.
Message Mike
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