Giulia Avidano

I’m a data-driven digital marketer with experience managing paid social campaigns and analysing marketing performance across Meta platforms and Google Ads. I’m currently working in the marketing and communication team of a banking institution, contributing to the planning and optimisation of digital campaigns across multiple channels.

In my current role, I manage digital marketing initiatives across social media, email, and online campaigns, support planning and optimisation of paid social on Meta, and manage and optimise Google Ads to support digital acquisition. I analyse campaign performance metrics like CTR, CPC, engagement, and conversions, and collaborate with internal teams to align campaign objectives with marketing and acquisition strategies.

Previously, as a Communication Manager / Social Media Manager at NehEx, I managed Meta Ads campaigns and planned and executed digital campaigns across Meta and TikTok, using performance data to optimise audience targeting and creative effectiveness. Earlier, as a Web Marketing Specialist, I supported planning and execution of digital marketing campaigns, assisted with paid advertising optimisation, and identified optimisation opportunities through marketing KPIs—backed by training in Digital Communication and Communication Sciences.