RFRosa Funiciello
@rosafuniciello
Creative, data-driven social media strategist specializing in performance and cross-cultural marketing.
ItalyWhat I'm looking for
I am a creative, data-driven Social Media Strategist with 5+ years of experience delivering content strategy, paid optimization, and cross-cultural digital campaigns that drive measurable engagement and reduce acquisition costs. I have a proven record of increasing engagement and reach, reducing CPA through A/B testing, and producing strategic case studies that generated new business.
I combine analytical rigor with creative problem-solving, managing multiple client accounts and transforming data into actionable insights. I am passionate about international collaboration and open to relocation across Europe, bringing attention to detail from game testing and strong cross-cultural communication to every project.
Experience
Work history, roles, and key accomplishments
Social Media Strategist
Aicon Studio
Jan 2024 - Present (1 year 11 months)
Developed SEO-driven content strategies for organic growth, optimized paid campaigns to reduce acquisition costs, and produced weekly reports translating data into actionable insights.
Copywriter
Ratio Studio
Jan 2024 - Dec 2024 (11 months)
Created SEO-optimized copy and keyword mapping, managed meta structure (tags, URLs) to improve rankings, and delivered creative concepts aligned with brand tone.
Social Media Manager
Freelance
Jan 2020 - Jan 2024 (4 years)
Managed end-to-end social media projects for 20+ clients, implemented paid ads and reporting, ran trend analysis and A/B tests, and developed case studies that generated international clients.
Education
Degrees, certifications, and relevant coursework
UPUniversity of Naples Parthenope
Master’s Degree, Marketing & International Management
2021 - 2023
Completed a Master’s Degree in Marketing & International Management with a thesis in Cross-Cultural Marketing.
LULuigi Vanvitelli University
Bachelor’s Degree, Business Economics
2016 - 2020
Completed a Bachelor’s Degree in Business Economics focusing on economic and business fundamentals.
Dude Italia
Masterclass, Brand Strategy
Attended a Masterclass on Brand strategy using the 4Cs Framework (Culture, Consumer, Company, Category).
Tech stack
Software and tools used professionally
Availability
Location
ItalyAuthorized to work in
Job categories
Skills
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