Laila Hassan

Currently managing paid shopping campaigns on Facebook and Instagram, conducting A/B testing for app store metadata, and creating content for push notifications to enhance customer retention.

Oversaw search engine marketing strategies, optimizing PPC campaigns across Google and Bing, and managed social media marketing efforts.

Provided digital marketing consultancy for clients including eBay and GLH Hotels, focusing on PPC campaign management and social media strategies.

Managed PPC campaigns and social media marketing, focusing on content creation and affiliate marketing strategies.

Planned social media posts and managed email marketing campaigns for Oxfam, focusing on content creation and search engine optimization.

Managed brand guidelines and marketing kits, focusing on content management and promotional asset creation.

Managed brand guidelines and marketing kits, focusing on content creation and promotional asset development.

Managed and monitored promotional offers for card members, acting as a point of contact for suppliers and dealers.

Screened user-generated content for copyright compliance and conducted data analysis for marketing efforts.

Pursued a Master's degree in Digital Marketing, gaining expertise in digital strategies, analytics, and campaign management.

Completed a course in Marketing Management, focusing on various aspects of digital marketing strategies and their implementation.

Earned a Bachelor's degree with a focus on International Relations, which provided a strong foundation for understanding global marketing dynamics.