Antonino Nicosia

I’m a performance marketer specializing in Meta paid social, managing and optimizing acquisition campaigns for DTC and high-ticket brands through creative testing, funnel analysis, and data-driven optimization. I treat creative and media buying as one system, identifying whether performance gaps come from the hook, angle, audience, or funnel—and improving the right lever.

In my current role, I own Meta campaigns end to end: structure, testing, optimization decisions, and reporting. I build structured testing frameworks by separating testing and scaling environments, then analyze performance across key metrics (hook rate, CPM, CTR, CPC, CPA, ROAS) while cross-checking platform data against backend sales.

My strategy is built around creative testing that connects paid execution to qualified demand. I define angles, develop briefs, evaluate concepts, and align paid creative with organic content to strengthen acquisition funnels and improve retargeting audiences.

I’ve delivered measurable results, including 2.2x and 2.6x ROAS campaigns through structured creative testing and audience optimization. I’ve also scaled subscription-community acquisition to 80+ paid members by combining organic audience development with paid acquisition, and led paid social strategy and creative direction for a luxury jewelry brand selling $1,000–$17,000 made-to-order pieces.