At Social & Impact s.r.l., I oversee paid social strategy, audience architecture, budget pacing, and performance monitoring across client accounts. I optimize spend against business targets including CPL, CPA, conversion rates, and ROAS.
I work with creative teams and clients to shape ad angles and short-form video hooks for distinct audience personas, then test and refine the work. My reporting and channel attribution analysis help guide campaign iterations.
As a Freelance Digital Marketing Consultant, I develop full-funnel acquisition, lead nurturing, and retention strategies for B2B and B2C clients. I plan and run campaigns across Meta Ads, LinkedIn Ads, and TikTok Business Center, with a focus on lead quality and CAC efficiency.
At Traction Management, I managed campaigns across Meta Ads and LinkedIn Ads, with advertising budgets above €30,000 per month. I also optimized CRM workflows and creative testing; one funnel optimization project reduced CPL from €80 to €35 for a business school.
