Looking for a job

Martin Xibri

@martinxibri

Message

I scale PPC and Meta campaigns across EU markets to improve CAC and CPL.

Italy

Message

What I'm looking for

I'm looking to lead data-informed performance marketing across PPC and paid social, connecting media investment to CAC, CPL, conversion, and commercial growth while collaborating closely with sales, creative, and leadership teams.

I'm currently managing PPC and Meta campaigns across multiple EU markets at Habyt, improving CAC by 17% and CPL by 26%.

Previously at WPP Media, I led a digital media team and directed PPC and social strategy for more than 10 global and local clients. I managed large budgets, optimized performance against KPIs, and partnered with Google, Meta, TikTok, and cross-functional teams.

At Publicis Groupe, I ran ecommerce performance campaigns for L’Oréal and Unieuro across PPC, social, affiliate, shopping comparison, and retargeting. I used GA4, Campaign Manager, heatmaps, lift studies, and dashboards to improve tracking, CRO, and media decisions.

Across more than eight years in agencies, I've managed a €15M+ annual client portfolio and connected media investment to commercial strategy, sales conversion, and executive reporting.

Experience

Work history, roles, and key accomplishments

Current

Senior Performance Marketing Manager

Current

Habyt

Jun 2026 - Present (3 months)

Managed PPC and Meta campaigns across multiple EU markets, focusing on key KPIs including CAC and CPL. Collaborated with sales and creative teams, and reported performance using data visualization tools.

PPC Meta Ads Campaign Management Budget Management Data Visualization Power BI Excel