Alessia Dutto
@alessiadutto
Digital marketing specialist focused on Facebook & Instagram ads and conversion-driven strategies.
ItalyWhat I'm looking for
I am a digital marketing specialist with hands-on experience creating and optimizing Facebook and Instagram advertising campaigns for businesses, managing ad budgets, evaluating KPIs, and advising clients on branding and positioning. I have a strong background in sales and client relationship management that enhances my ability to drive acquisition and revenue through persuasive messaging and conversion tactics.
I have worked directly with entrepreneurs and SMEs, performed market and competitive analysis, improved landing pages and conversion flows, and supported international teams in remote settings. I thrive under pressure, collaborate across functions, and seek roles where I can apply data-driven campaign optimization and strategic guidance to improve marketing ROI.
Experience
Work history, roles, and key accomplishments
Facebook Marketing Specialist
Meta Platforms
Jan 2022 - Jan 2025 (3 years)
Created and managed Facebook and Instagram advertising campaigns for business clients, optimizing ad spend and KPIs to improve campaign effectiveness and conversions. Provided strategic client guidance on branding, landing page conversion tactics, and market analysis to enhance marketing ROI.
Conducted live-streamed gaming sessions and real-time audience communication to drive user retention and engagement across global platforms and TV channels. Monitored performance metrics and collaborated with international teams to maintain high engagement under live pressure.
Sales Associate
Noos
Jan 2018 - Jan 2019 (1 year)
Provided sales assistance and client relations, managed cash and administrative tasks, and used upselling strategies to enhance revenue while meeting sales objectives. Supported store operations and contributed to budget oversight and performance tracking.
Education
Degrees, certifications, and relevant coursework
Institute of Accounting
Diploma, Technical Commercial and Social Media Advertising
Completed a diploma focused on technical commercial subjects and social media advertising at the Institute of Accounting.
A. Vespucci Middle School
Middle School Diploma, General Education
Attained a middle school diploma from A. Vespucci Middle School (State middle school).
Facebook (Meta) Blueprint
Facebook Diploma, Digital Marketing / Social Media Advertising
Completed a Facebook diploma focused on social media advertising and platform-specific marketing skills.
Tech stack
Software and tools used professionally
Availability
Location
ItalyAuthorized to work in
Job categories
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