Giselle Rances

Designed high-impact images, carousels, and reels with educational captions, and printed promotional materials to drive Down Syndrome awareness and donor conversions. Conceptualized and executed multi-channel social media calendars, resulting in 83% follower growth within three months.

Designed high-engagement carousel posts and produced short-form reels for Instagram and LinkedIn, focusing on brand-aligned storytelling and education on executive health. Orchestrated multi-platform posting schedules and optimized content for algorithm performance using strategic headlines, hooks, and SEO-driven captions.

Converted podcast transcripts into SEO-optimized blog posts using AI tools and manual editing. Managed social media accounts, transcribed podcast audio, and posted optimized blog content on WordPress sites using Yoast SEO.

Executed comprehensive copywriting strategies for articles, blogs, scripts, and email sequences to drive lead generation. Assisted in sales operations, market research, and web development tasks to support agency growth.

Achieved a 50% increase in follower growth within an eight-week period through strategic content planning. Developed and scheduled a consistent content calendar to maintain brand visibility.

Created compelling brand narratives, website copy, and articles for a diverse portfolio of agency clients. Ensured all content aligned with distinct brand identities and tone-of-voice guidelines.

Produced and scheduled engaging social media content, resulting in consistent platform activity. Managed community engagement by actively responding to followers and monitoring social media insights to optimize future posts.

Authored articles for client websites and designed accompanying imagery to enhance visual appeal. Managed content upload and formatting via WordPress to ensure high-quality presentation.

Managed major product categories, overseeing work plans, sales targets, and budget allocation for new product launches. Directed the creation of in-store collateral, packaging, and digital materials in coordination with creative agencies.

Executed trade promotions and created marketing collaterals for key accounts. Analyzed monthly sales data and conducted branch visits to gather customer insights and facilitate promodiser orientations.

Pursued a Bachelor of Science in Business Administration major in Marketing and Advertising Management.