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Castillo, Gregorio Buño

@castillogregoriobuo

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Marketing Coordinator at Dulex Construction who ran social campaigns and CRM workflows for lead generation.

Philippines

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At Dulex Construction, I managed social calendars and created campaign assets, while administering GoHighLevel CRM databases and automated lead-nurturing emails.

At Shine Property Services, I built a social media roadmap for Canadian audiences and produced graphics, Reels, ads, and copy. I also led a visual identity overhaul and designed conversion-optimized ad creatives.

At Ironforge Group, I grew Instagram profile visits by 1,400% and followers by 11% through content testing and hook optimization. At MKI Marketing, I authored SEO real estate articles and a lead-magnet eBook, and directed a content team.

Experience

Work history, roles, and key accomplishments

Marketing Coordinator

Dulex Construction

Mar 2026 - Sep 2026 (6 months)

Managed multi-platform social calendars and content creation, executed targeted digital campaigns, and administered GoHighLevel CRM databases for lead nurturing.

Social Media Management Content Creation Graphic Design Copywriting Campaign Execution Lead Generation GoHighLevel CRM Email Marketing Automation

Social Media Manager

Shine Property Services

Jun 2025 - Feb 2026 (8 months)

Built foundational social media roadmap and content pillar framework, produced high-converting assets across design, video, and copy, and led visual brand revamp and paid social CRO.

Social Media Strategy Content Pillars Graphic Design Video Editing Copywriting Branding Paid Social CRO Market Research

Marketing Specialist

MKI Marketing

Sep 2024 - May 2025 (8 months)

Directed a content team across research-to-execution, authored SEO-optimized real estate blogs and a lead-magnet eBook, and executed outbound lead qualification.

Content Team Leadership SEO Blog Writing EBook Authoring Outbound Prospecting Lead Qualification Project Management

Social Media Manager

Ironforge Group

Jan 2024 - Jul 2024 (6 months)

Scaled Instagram profile visits by 1,400% and achieved 11% follower growth through content testing and community engagement, and conducted competitor white-space research.

Organic Social Media Growth Instagram Content Testing Community Engagement Competitor Research Paid Ads Profile Optimization

Education

Degrees, certifications, and relevant coursework

University System of Maryland

Professional Certificate, Product Management

Currently pursuing a Professional Certificate in Product Management through edX.

Polytechnic University of the Philippines

Bachelor of Science in Business Administration, Marketing Management

Grade: Magna Cum Laude

Activities and societies: Led program development, visual branding, and multi-channel communications for a nationwide marketing webinar.

Pursued a BSBA in Marketing Management, graduating Magna Cum Laude. Led program development, visual branding, and multi-channel communications for a nationwide marketing webinar.