Open to opportunities

Shana Protacio

@shanaprotacio

Message

Senior brand strategist and copywriter driving growth through creative digital storytelling.

Philippines

Message

What I'm looking for

I seek roles where I lead brand storytelling and digital strategy, work cross-functionally, mentor teams, and drive measurable growth in creative, collaborative environments.

I am a senior brand strategist and copywriter with 5+ years crafting digital strategy, content, and brand development that converts. My work blends entrepreneurial grit with a results-driven approach to storytelling and client management.

I have led brand strategy, creative direction, and communications for local and international clients, directing shoots and social campaigns across TikTok, Instagram, and Facebook. I also manage content teams while remaining hands-on in editing, production, and creative approvals.

As an independent content creator I grew a TikTok audience and collaborate with lifestyle and beauty brands, while my agency and freelance roles produced campaigns and assets for notable clients across industries. I built a thrift fashion business to 60K followers and oversaw operations and influencer collaborations for food and retail projects.

I deliver SEO-driven copywriting, community building, and social analytics alongside video editing and project management to help brands tell compelling stories and achieve measurable growth.

Experience

Work history, roles, and key accomplishments

Current

Independent Content Creator

Current

@shaccharine

Jan 2021 - Present (4 years 11 months)

Produced text-driven, relatable short-form video content and partnered with local and international brands, growing an audience of 30K+ TikTok followers and delivering sponsored content and collaborations.

Short Form Content Content Creation Influencer Partnerships TikTok Instagram Copywriting Personal Branding Community Engagement

Senior Brand Strategist

Lilypad Studio

Mar 2022 - Nov 2025 (3 years 8 months)

Led brand strategy, creative direction, and client communications for key local brands and institutions, directing shoots and social campaigns that increased audience engagement across TikTok, Instagram, and Facebook.

Brand Strategy Creative Direction Social Media Marketing Content Production Team Management Video Editing Campaign Strategy Client Management

Copywriter (Freelance)

Ronin Collective

Mar 2024 - Oct 2025 (1 year 7 months)

Conceptualized and wrote creative campaigns and campaign launches for brands such as foodpanda and Allbirds, crafting social copy and collaborating with KOLs and internal teams to execute promotions.

Campaign Development Influencer Collaboration Social Media Copy Content Strategy

Social Media Manager

Guardi Studios

Dec 2023 - Apr 2024 (4 months)

Designed assets, managed content production and editorial calendars for a lifestyle social media agency, ensuring cohesive branding and storytelling across platforms.

Social Media Management Brand storytelling Remote Work Content Production Analytics

Junior Copywriter

Proper Agency

Apr 2022 - Mar 2024 (1 year 11 months)

Created content strategies and monthly deliverables for clients including Warner Philippines and Michelin, producing short-form video assets and campaign copy while coordinating with design and accounts teams.

Copywriting Content Strategy Creating Short Videos Campaign Copy Cross Functional Collaboration Social Media

Web3 Community Manager

Atoll Agency

Jan 2023 - Jul 2023 (6 months)

Managed creative content and online communities for blockchain projects including Ooki and Fetch, handling community engagement, campaign planning, and content moderation.

Community Management Content Strategy Social Media Campaign Planning Remote Collaboration

Proprietor

Wearsha.ph

Nov 2018 - Apr 2022 (3 years 5 months)

Built and managed a thrift fashion business on Instagram to 60K+ followers, overseeing marketing, product styling, influencer collaborations, and online sales.

Social Media Marketing Influencer Collaboration Sales & Management Content Creation