Shana Protacio
@shanaprotacio
Senior brand strategist and copywriter driving growth through creative digital storytelling.
What I'm looking for
I am a senior brand strategist and copywriter with 5+ years crafting digital strategy, content, and brand development that converts. My work blends entrepreneurial grit with a results-driven approach to storytelling and client management.
I have led brand strategy, creative direction, and communications for local and international clients, directing shoots and social campaigns across TikTok, Instagram, and Facebook. I also manage content teams while remaining hands-on in editing, production, and creative approvals.
As an independent content creator I grew a TikTok audience and collaborate with lifestyle and beauty brands, while my agency and freelance roles produced campaigns and assets for notable clients across industries. I built a thrift fashion business to 60K followers and oversaw operations and influencer collaborations for food and retail projects.
I deliver SEO-driven copywriting, community building, and social analytics alongside video editing and project management to help brands tell compelling stories and achieve measurable growth.
Experience
Work history, roles, and key accomplishments
Independent Content Creator
@shaccharine
Jan 2021 - Present (4 years 11 months)
Produced text-driven, relatable short-form video content and partnered with local and international brands, growing an audience of 30K+ TikTok followers and delivering sponsored content and collaborations.
Senior Brand Strategist
Lilypad Studio
Mar 2022 - Nov 2025 (3 years 8 months)
Led brand strategy, creative direction, and client communications for key local brands and institutions, directing shoots and social campaigns that increased audience engagement across TikTok, Instagram, and Facebook.
Copywriter (Freelance)
Ronin Collective
Mar 2024 - Oct 2025 (1 year 7 months)
Conceptualized and wrote creative campaigns and campaign launches for brands such as foodpanda and Allbirds, crafting social copy and collaborating with KOLs and internal teams to execute promotions.
Social Media Manager
Guardi Studios
Dec 2023 - Apr 2024 (4 months)
Designed assets, managed content production and editorial calendars for a lifestyle social media agency, ensuring cohesive branding and storytelling across platforms.
Junior Copywriter
Proper Agency
Apr 2022 - Mar 2024 (1 year 11 months)
Created content strategies and monthly deliverables for clients including Warner Philippines and Michelin, producing short-form video assets and campaign copy while coordinating with design and accounts teams.
Web3 Community Manager
Atoll Agency
Jan 2023 - Jul 2023 (6 months)
Managed creative content and online communities for blockchain projects including Ooki and Fetch, handling community engagement, campaign planning, and content moderation.
Proprietor
Wearsha.ph
Nov 2018 - Apr 2022 (3 years 5 months)
Built and managed a thrift fashion business on Instagram to 60K+ followers, overseeing marketing, product styling, influencer collaborations, and online sales.
Co-Owner & Operations Manager
Sip & Brezel Pretzel Café
Jan 2017 - Dec 2018 (1 year 11 months)
Supervised café operations, quality assurance, staff performance, inventory, and customer service while managing day-to-day operational standards.
Education
Degrees, certifications, and relevant coursework
Mapúa Malayan Colleges Laguna
Bachelor of Science, Entrepreneurship
2014 - 2018
Completed a Bachelor of Science majoring in Entrepreneurship with coursework supporting creative direction and campaign strategy.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Interested in hiring Shana?
You can contact Shana and 90k+ other talented remote workers on Himalayas.
Message ShanaFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
