Looking for a job

Farouk Macalayo

@faroukmacalayo

I'm a marketing expert in managing social media accounts, creating engaging content, and supporting day-to-day marketing operations.

Philippines

Message

What I'm looking for

I'm looking to contribute to data-driven social media management and day-to-day operations where I can plan and create content, perform reporting and administrative support, and collaborate in marketing operations for campaigns and projects.

I bring hands-on experience in social media management, content planning, data analysis, reporting, and marketing operations.

I led a three-month social media content producing 46 content materials, supported reels reaching up to 31K YouTube views and 28K Facebook views, and wrote 4 SEO-optimized articles and affiliate blogs.

I've supported operations at a corporate retailer, forecasting sales quotas across 12 stores and four online channels, creating content for three lifestyle swimwear brands simultaneously, and producing promotional materials for store events and sales campaigns.

I also coordinated store expansion into concept stores and contributed to a ₱300K brand activation target.

Experience

Work history, roles, and key accomplishments

Senior Brand Associate

Primer Group of Companies

Nov 2025 - Apr 2026 (5 months)

Contributed to achieving a ₱300K sales target during an offsite activation of GRIND Philippines by assisting customers and providing tailored product recommendations. Forecasted sales quotas for 12 freestanding stores and 4 online channels by analyzing historical sales data.

Sales Forecasting Data Analysis Google Sheets Social Media Management Content Creation Cross functional Coordination Customer Service

Marketing Intern

Syntactics Inc.

Feb 2025 - May 2025 (3 months)

Coordinated a 3-month social media campaign for eaSYNC Booking Plugin, producing 46 content materials across multiple channels. Assisted in creating 22 high-performing reels for Syntactics Inc. and Syntactics Careers socials, reaching up to 31k views on YouTube and 28k views on Facebook.

Social Media Management Content Creation SEO Google Sheets SEMrush Bitrix24 Email Marketing Community Management Graphic Design

Documentation Officer

Enactus MSU

Nov 2024 - Dec 2024 (1 month)

Executed the online campaign of MSU-Souvenir Shop's opening launch by setting up its official Facebook page and creating or delegating creative tasks, resulting in 22k+ reach and 800 followers. Assisted in facilitating and training over 15 local MSMEs in setting up and managing their Facebook Business Page and Shopee Account.

Social Media Management Content Creation Training Facebook Business Pages Shopee

Vice President for External Affairs

MSU-JEMA

Aug 2023 - Jul 2024 (11 months)

Represented the organization at external events and managed communications, including email responses and partnership negotiations. Managed the official Facebook page through content creation and community engagement, leading to a 25% increase in page followers.

Partnership Management Social Media Management Content Creation Community Engagement

Education

Degrees, certifications, and relevant coursework

Mindanao State University

Bachelor of Science in Business Administration, Marketing Management

Grade: Magna Cum Laude

Graduated Magna Cum Laude with a Bachelor of Science in Business Administration, majoring in Marketing Management with a Digital Marketing Specialization.