Open to opportunities

Maxine Marie Alejandrino

@maxinea

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4 years of experience in social media marketing, handling brands across the UK, US, AU, and the Philippines.

Philippines

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What I'm looking for

I’m looking for a role where I can lead data-driven social strategy and creative direction—building engaging, aesthetic content that converts. I want to grow communities, run high-performing campaigns, and support measurable business results across multiple markets.

I specialize in helping businesses achieve their goals through strategic, aesthetic content that converts. I bring a diverse toolkit—from strategy creation and execution to content creation, graphic design, copywriting, video editing, engagement strategy, community management, influencer marketing, and campaign management.

In my current role as a Social Media Manager & Strategist, I lead the social media marketing team, overseeing strategy execution, campaign performance, and content direction. I’ve increased monthly social media clicks by up to 100% using data-driven content and campaign optimization, and I monitor Google Analytics and performance daily to refine audience targeting and results. I also develop targeted marketing campaigns across the United States, Australia, New Zealand, Canada, the United Kingdom, Singapore, and Malaysia—tailoring strategy to each market.

Previously, I built standout growth for brands by combining trend research, content operations, and performance analysis. At Gems of Nature, I increased brand growth to 6,926% and sales to 100%, developed and implemented the social media strategy, managed paid ads, and handled daily content and community engagement. I’ve also improved profile activity and post interactions (215% and 100%) and increased brand visibility and engagement through comprehensive social media strategies.

Beyond social media, I’ve owned broader marketing outcomes and creative direction. As a Marketing Manager, I prepared marketing forecasts, managed budgets, identified and evaluated strategies tied to objectives and market trends, and led a team of graphic designers, video editors, and production. As Creative Director (under a marketing agency), I delivered 1.1 million organic reach through one reel, generated PHP 2 million in sales, led creative direction and production, and managed influencer marketing and paid social advertising.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager & Strategist

Current

Softvire

May 2025 - Present (1 year 1 month)

Led the social media marketing team, executing strategy and campaign content direction while driving up to 100% growth in monthly clicks through data-driven optimization. Developed targeted campaigns across the US, Australia, New Zealand, Canada, the UK, Singapore, and Malaysia, and monitored performance daily using Google Analytics.

Social Media Strategy Campaign Optimization Google Analytics Audience Targeting Content Direction Social Media Marketing Community Management Data Driven

Marketing Manager

Aly Marketing Agency

Nov 2023 - Feb 2025 (1 year 3 months)

Prepared detailed marketing forecasts on daily, weekly, and quarterly bases while identifying and evaluating marketing strategies based on company objectives and market trends. Managed marketing budgets and led social media platforms, including leading a team of graphic designers, video editors, and the production team.

Forecasting Budget Management Marketing Strategy Social Media Management Team Leadership Project Management Content Direction Community Management Campaign Planning

Creative Director (Mountain Resort)

Aly Marketing Agency

Feb 2024 - Jan 2025 (11 months)

Drove 1.1 million organic reach from one reel and generated PHP 2 million in sales by leading creative direction and production of shoots. Managed daily content, community engagement, and trend research, and designed and executed paid social ads and influencer marketing campaigns targeting specific audience segments.

Creative Direction Video And Shoot Production Oversight Paid Social Advertising Influencer Marketing Audience Targeting Community Management Content Creation

Social Media Manager & Strategist

Gems of Nature

Feb 2024 - Aug 2024 (6 months)

Increased brand growth to 6,926% and sales to 100% by developing and implementing a social media strategy with weekly brainstorming and trend research. Managed daily content creation, posting, community engagement, and a paid ad campaign while analyzing metrics to adjust tactics and improve performance.

Social Media Strategy Content Creation Community Engagement Paid Ads Management Social Media Analytics Campaign Planning Engagement Strategy

Social Media Manager & Strategist

Respirofy Skincare

Jun 2023 - Jul 2023 (1 month)

Attracted customers through content strategy and engagement strategies, increasing profile activity to 215% and post interactions to 100%. Produced high-quality social content aligned with brand voice and developed and implemented comprehensive social media strategies to boost visibility and engagement.

Content Strategy Engagement Strategy Social Media Content Creation Brand Voice Development Social Media Marketing Community Engagement Content Production Performance Improvement

Social Media Manager & Strategist

Hormonious Flo

Sep 2022 - Jun 2023 (9 months)

Increased app downloads to 783 over eight months by developing and implementing a social media strategy and reviewing it monthly to refine adjustments. Managed daily content creation, posting, and community engagement, and executed influencer marketing campaigns that helped drive podcast invitations.

Social Media Strategy Monthly Strategy Reviews Content Creation Community Management Influencer Marketing Audience Engagement Engagement Strategy Growth Marketing