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Brian Averill Oriel

@brianaverilloriel

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Dynamic Copywriter and Content Specialist with 10+ years of experience.

Philippines

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What I'm looking for

I am seeking a role that allows me to leverage my content expertise to drive engagement and conversion, while working in a collaborative and innovative environment.

As a seasoned Content Specialist and Copywriter with over a decade of experience, I have honed my skills in crafting compelling, results-driven content tailored for both B2B and B2C markets. My journey has been marked by a commitment to aligning brand voice with business objectives, ensuring that every piece of content resonates with its intended audience.

Throughout my career, I have collaborated with startups and established businesses alike, delivering promotional content that has significantly boosted website traffic and engagement. My expertise in SEO and digital marketing strategies has led to measurable improvements in brand visibility and audience interaction, making me a valuable asset to any team looking to enhance their content strategy.

Experience

Work history, roles, and key accomplishments

Copywriter

Freelance

Feb 2023 - Jan 2025 (1 year 11 months)

Collaborated with startup businesses and online entrepreneurs to develop and streamline content across various digital platforms. Delivered promotional content that boosted client website traffic by 35% and optimized brand consistency by 40%.

Content Strategy SEO Optimization Digital Marketing Copywriting Analytics Website Traffic Growth Content Promotion

Content Writer

TL Global

Apr 2021 - Jan 2023 (1 year 9 months)

Revamped the digital footprint of a real estate and financing firm, enhancing search result rankings by 40% through targeted SEO strategies. Proposed content initiatives that led to a 20% increase in audience engagement.

SEO Strategies Content Creation Digital Marketing Brand Awareness Content Management Copywriting Analytics Technical Documentation

Content and Marketing Assistant

Hit Lights

Mar 2020 - Apr 2021 (1 year 1 month)

Developed engaging content for premium LED strip lighting applications, increasing Amazon conversion rates by 20% and boosting website traffic by 25% through digital engagement campaigns.

Content Development Digital Marketing Social Media Management Email Marketing Conversion Rate Optimization Campaign Management Content Strategy

Marketing Assistant

Sandpiper Spices & Condiments

May 2019 - Jan 2020 (8 months)

Applied content and project management expertise to streamline digital campaigns across multiple market regions, increasing website traffic by 30% and growing social media followers by 20%.

Project Management Content Strategy Market Analysis Social Media Growth

Creative Writer

Mad Albert Graphic Studios

Mar 2015 - May 2019 (4 years 2 months)

Conceptualized and executed marketing initiatives across digital platforms, achieving a 98% client satisfaction rate and enhancing brand engagement by 25% through collaborative efforts.

Creative Writing Content Strategy Collaboration Performance Metrics

Corporate Communications

ePLDT – Curo Teknika Inc

Dec 2013 - Mar 2015 (1 year 3 months)

Managed corporate communications, focusing on enhancing brand messaging and audience engagement through various digital channels.

Corporate Communications Digital Strategy Content Management Communication Skills Project Coordination Stakeholder Engagement Content Development Marketing Strategy

Education

Degrees, certifications, and relevant coursework

Adamson University

Bachelor of Arts, Mass Communication

2004 - 2007

Studied AB Mass Communication, focusing on various aspects of communication, media, and content creation. Developed skills in writing, editing, and content strategy that have been applied in professional roles across different industries.