Open to opportunities

Lance Labastilla

@lancelabastilla

Results-driven Social Media Manager and digital marketing strategist driving growth through data and AI-assisted content.

Philippines

Message

What I'm looking for

I’m looking to lead multi-platform social and content strategy—using paid social, SEO-informed copy, and analytics/AI workflows—to grow engagement and leads for brands that value consistency, speed, and measurable results.

I’m a results-driven Social Media & Content strategist with 4+ years of experience leading multi-platform content and performance marketing initiatives. I build scalable, data-driven content systems that support acquisition and retention for brands in fast-paced, high-volume environments.

In my most recent work, I managed content execution for 37 Ford and Lincoln dealership accounts across Facebook, Instagram, and Google Business Profile—creating and scheduling high-volume posts while maintaining brand standards. I used analytics to guide content improvements and helped drive measurable growth in reach, engagement, and audience visibility.

I’m also experienced in paid social and SEO-informed content, plus AI-assisted workflows using tools like ChatGPT, Claude, and Gemini to draft, refine, and accelerate production without sacrificing quality control. I collaborate closely with internal teams and stakeholders to keep content accurate, on-brand, and aligned with campaign goals.

Experience

Work history, roles, and key accomplishments

Current

Associate Brand Manager

Current

El Proveedor

Feb 2026 - Present (5 months)

Coordinated toy and collectible product placement by supporting retail availability and brand visibility with retail partners and internal teams. Assisted with product information, pricing/order sheets, launches, pre-orders, and promotional planning to improve awareness and sell-through.

Retail Partnerships Stakeholder Management Pre Orders Coordination

Social Media Strategist

SOCi

Mar 2025 - Dec 2025 (9 months)

Managed social media content execution for 37 Ford and Lincoln dealership accounts across Facebook, Instagram, and Google Business Profile. Created and scheduled high-volume content, tracked performance, and optimized for engagement, reach, and visibility.

Facebook Instagram Google Business Profile Performance Analytics Brand standards compliance KPI Tracking

AI Content Strategist / Social Media

Empowering Virtual Solutions

Dec 2024 - Jun 2025 (6 months)

Used AI tools to support drafting, research, and editing for business tenders, proposals, and long-form content, refining outputs for tone and brand consistency. Supported social media planning and content drafting for Facebook, Instagram, LinkedIn, and X.

AI Assisted Writing ChatGpt Claude Gemini)Proposal Writing Facebook Instagram LinkedIn

Social Media Manager

LeadAdvisors

Mar 2023 - May 2024 (1 year 2 months)

Created and managed multi-platform social media content for B2B and B2C brands, including content calendars and platform-specific captions and assets. Supported lead generation and paid campaign execution while performing performance tracking and competitor research to improve engagement.

Facebook Instagram LinkedIn Quora TikTok Captions Hooks Thumbnails Formats Lead Generation Paid Campaign Support Performance Tracking Competitor Research Content Optimization

Copywriter / Social Media Manager

Affinity Express

Jun 2021 - Nov 2022 (1 year 5 months)

Wrote SEO-informed blog articles and produced supporting copy including social captions, headlines, and shorter platform-ready content. Performed basic keyword research, edited for clarity and brand tone, and collaborated with editors and designers to meet deadlines.

seo writing Keyword Research Copy Editing Social Media Caption Writing Content Repurposing Collaboration With Designers