At BetB2B, I lead end-to-end product and marketing analytics across multiple business directions, from funnel analysis and attribution to experimentation and executive decision support. I scaled the analytics function to an 11-person team and rebuilt GA4 measurement architecture across 60% of key product and marketing funnels.
I enable scalable BigQuery analytics through 12 analytical data marts and 8 dashboards, while establishing centralized data-quality standards and cross-team processes with external teams. My work improves trust in metrics across product, marketing, engineering and ML stakeholders.
Previously at HeadHunter, I owned marketing analytics for a major Eastern European job platform, building attribution models, funnel analytics and executive dashboards for three acquisition flows. I also launched an in-house competitor intelligence system that reduced manual research by 50% and supported marketing-budget decisions.
My background spans agency analytics, telecom and IT market research, digital marketing, media buying and analytics leadership. I enjoy building practical decision frameworks, developing people and turning complex data into useful business direction.
