Open to opportunities

MmenyieAbasi Ekanem

@mmenyieabasiekanem

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Results-driven lifecycle marketing professional with 9 years of experience.

Cyprus

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What I'm looking for

I am looking for a dynamic role that fosters creativity and innovation, where I can leverage my skills in digital marketing and customer engagement to drive impactful results.

I am a results-driven lifecycle marketing professional with over 9 years of experience in digital strategy, customer engagement, and multichannel campaign execution. My proven track record includes increasing user activation, conversion, and retention through data-informed lifecycle initiatives. I have expertise in CRM platforms such as HubSpot and Mailchimp, email automation, content creation, and campaign analytics.

Throughout my career, I have successfully managed cross-functional teams and leveraged AI tools for personalization at scale, aligning lifecycle strategies with brand and product growth goals. My experience spans international markets including the UK, Turkey, and Cyprus, where I have led B2C marketing efforts that significantly improved activation and retention rates.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Social Media Manager

Current

KeySignature

Jan 2021 - Present (4 years 7 months)

Created omnichannel social strategies that boosted audience engagement by 60% YoY and ran lead generation, brand awareness, and conversion-focused campaigns. Produced branded visuals and campaign copy for email, web, and social using Canva and PosterMyWall.

Social Media Strategy Lead Generation Brand Awareness Content Creation Canva SEMrush Google Analytics

Junior CRO Associate

Entail.AI

May 2025 - Jul 2025 (2 months)

Managed multiple client accounts weekly, focusing on continuous website optimization and enhanced user experience. Boosted blog performance through layout improvements, keyword targeting, and SEO-driven content strategies.

Website Optimization User Experience SEO Content Strategy A B Testing CRO

Digital Products Regional Marketing Manager

RDP – MENA Region

Jan 2021 - Apr 2025 (4 years 3 months)

Led B2C marketing of digital products across the MENA Region, improving activation rates by 40% through personalized campaigns. Built regional CRM workflows tailored to local behaviors, driving retention gains of 30%.

B2C Marketing Digital Products CRM Campaign Management Google Analytics HubSpot

Administrative & CRM Executive

ACMET

May 2021 - Dec 2023 (2 years 7 months)

Managed CRM systems and automated communication flows, increasing user engagement by 28%. Executed segmented campaigns using Mailchimp and Constant Contact for targeted activations and updates.

CRM Management Marketing Automation Mailchimp Constant Contact

Adjunct Professor – Business & Marketing

ACMET Business School

Jan 2021 - Dec 2023 (2 years 11 months)

Delivered courses on digital marketing and project management, integrating real-world campaign analysis. Developed industry-aligned curricula including CRM tools, automation, and data-led strategy.

Digital Marketing Project Management Curriculum Development CRM Tools Marketing Automation Data Strategy

Digital Marketing Manager

ACMET

Aug 2022 - Sep 2023 (1 year 1 month)

Designed and executed full-funnel lifecycle campaigns across email, social, and digital, resulting in a 35% lift in engagement and retention. Automated user journeys with HubSpot and Mailchimp across onboarding, reactivation, and promotions.

Email Marketing Social Media Marketing HubSpot Mailchimp Content Development SEMrush wix

National Marketing Youth Coordinator & Admin Assistant

BLW EMU

Feb 2016 - Feb 2022 (6 years)

Created and promoted events that increased youth engagement by 50% across digital channels. Managed logistics, social media content, and volunteer coordination, helping grow the active youth base.

Event Promotion Youth Engagement Volunteer coordination Email Campaigns

Marketing Project Manager

Eastern Mediterranean University

Oct 2018 - Feb 2019 (4 months)

Led multi-department projects using tools like Trello, Asana, and Monday.com. Delivered initiatives on time and within budget, improving stakeholder engagement and user outcomes.

Project Management Trello Asana Monday.Com Stakeholder Engagement Budget Management

Education

Degrees, certifications, and relevant coursework

Cyprus International University

Doctor of Philosophy (Ph.D.), Business Administration

2019 -

Pursued advanced studies in Business Administration, focusing on comprehensive research and theoretical frameworks. Engaged in in-depth analysis of business strategies and management principles.

Eastern Mediterranean University

Master of Arts (M.A.), Marketing Management

2017 - 2019

Completed a Master's degree in Marketing Management, gaining expertise in strategic marketing and consumer behavior. Developed skills in market analysis and campaign execution.

Eastern Mediterranean University

Bachelor of Arts (B.A.), International Relations

2012 - 2016

Obtained a Bachelor's degree in International Relations, focusing on global political and economic systems. Developed strong analytical and communication skills relevant to international contexts.