Open to opportunities

Michael Louka

@mikelouka

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Experienced Influencer Marketing Manager driving revenue and scalable campaign performance.

Cyprus

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What I'm looking for

I seek a growth-oriented marketing role where I can scale influencer and digital campaigns, lead teams, optimize ROI, and drive measurable revenue growth.

I am an Influencer Marketing Manager with proven experience running end-to-end influencer programs, optimizing promo profitability, and contributing directly to company revenue and profit growth. I manage large influencer rosters, negotiate deals, lead sourcing and promos teams, and onboard and train new team members to scale operations effectively.

Previously I led digital marketing functions across agencies and brands, improving ROAS, automating content and marketing funnels, and delivering measurable performance improvements (CTR/CPA/engagement). I hold an MSc in E-Business (E-Marketing) and have founded and operated e-commerce and digital marketing ventures, demonstrating both strategic and hands-on execution skills.

Experience

Work history, roles, and key accomplishments

Current

Influencer Marketing Manager

Current

TCC

Nov 2023 - Present (2 years 7 months)

Manages end-to-end influencer campaigns handling 100+ influencers monthly, negotiates partnerships, trains and supervises the sourcing and promos teams, and drives department revenue and profit KPIs.

Influencer Marketing Campaign Management Negotiation Team Leadership KPIs Onboarding Performance Optimization Revenue Growth

CEO / Founder

Billy Raven International

Dec 2018 - Dec 2023 (5 years)

Founded and operated a live e-commerce business, overseeing product, marketing, and operations to build the business from scratch.

entrepreneurship Product Launch Digital Marketing Operations Shopify Strategic Planning

Digital Marketing Officer

Royal Pine

Jan 2023 - Nov 2023 (10 months)

Led digital marketing efforts, improving employer branding and increasing ROAS/ROI by 10% while reducing CTR on Google and LinkedIn campaigns by 40% and implementing lead-gen and automation via Apollo.io.

Digital Marketing ROAS Marketing Automation Apollo A B Testing Lead Generation Sales Navigator

Social Media Executive

Primetel PLC

Jun 2022 - Oct 2022 (4 months)

Contributed to brand and digital strategy, automated social channels, and implemented an editorial calendar that reduced project delivery time by 10% while supporting new launches and collaborations.

Social Media Management Brand Strategy Content Creation Automation Campaign Execution

PPC Specialist

Tio Markets & FX Primus

Feb 2022 - Jun 2022 (4 months)

Researched keywords and optimized PPC campaigns for financial instruments, reducing CPA by 15%, achieving a 10% landing page conversion rate, and implementing UTM tracking for cross-platform attribution.

PPC SEMrush Landing Page Optimization Conversion Rate Optimization

Digital Marketing Director

The Larnaca Obsidian Co.

Mar 2021 - Feb 2022 (11 months)

Co-founded and led digital marketing, growing client awareness and engagement by 200% year-over-year, automated SMM and funnels, reduced email bounce rates by 30%, and managed campaign budgeting and optimization.

Team Leadership SMM Automation Email Marketing Analytics Budgeting Campaign Optimization Client Acquisition

Social Media Coordinator

Londou Bros

Sep 2020 - Apr 2021 (7 months)

Developed digital marketing strategies, grew social followers by 5,000, and automated B2B technical activities improving e-commerce department efficiency by 10%.

Social Media Strategy Growth Marketing Automation Performance Tracking

Education

Degrees, certifications, and relevant coursework

Newcastle University

Master of Science, E-Business (E-Marketing)

2019 - 2020

Grade: Upper Second-Class (2:1)

Completed an MSc in E-Business (E-Marketing) from Newcastle University Business School, graduating with Upper Second-Class (2:1) honours and ranked in the top 7% of the class.

Northumbria University

Bachelor of Arts (Hons), Business Management

2016 - 2019

Grade: Upper Second-Class (2:1)

Completed a BA (Hons) in Business Management from Northumbria University Business School, graduating with Upper Second-Class (2:1) honours and ranked in the top 10% of the class.