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ROIS LAPPAS

@roislappas

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Performance marketer at The Social - Marketing Agency who drove 3.2x ROAS and cut hotel booking costs by 20%.

Cyprus

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What I'm looking for

I'm open to remote roles.

At The Social - Marketing Agency, I achieved 3.2x ROAS in direct booking revenue and reduced cost per booking by 20% for a five-star boutique hotel through Meta Ads audience segmentation, A/B testing and budget reallocation. I also managed a combined €15K+ monthly ad budget across 25 retail and hospitality accounts.

As a freelance marketing consultant, I plan and run marketing for seven direct clients and rebuilt a client website, raising its Google Lighthouse scores from as low as 17 to 100. I combine paid media and measurement with in-house creative production, and hold an MSc in Strategic Marketing with Distinction.

Experience

Work history, roles, and key accomplishments

Current

Freelance Marketing Consultant

Current

Self Employed

Dec 2025 - Present (11 months)

Plan and run marketing for 7 direct clients across hospitality, retail, financial services, beauty and wellness, healthcare and legal, combining paid social, SEO and content. Rebuilt a client website in one month, raising Google Lighthouse scores from as low as 17 to 100 across Performance, SEO, Accessibility and Best Practices.

Paid Social SEO Content Marketing Google Lighthouse WordPress Client Management performance reporting Campaign Optimization Social Media Growth Community Engagement Content Strategy Brand Guidelines

Digital Marketing & Sales Lead

The Social - Marketing Agency

Jun 2025 - Dec 2025 (6 months)

Achieved 3.2x ROAS in direct booking revenue and reduced cost per booking by 20% for a five-star boutique hotel through Meta Ads audience segmentation, A/B testing and budget reallocation. Managed a combined €15K+ monthly ad budget across 25 retail and hospitality accounts as primary point of contact; achieved 92% client retention and expanded service agreements on 8 accounts.

Meta Ads Google Ads Audience Segmentation A B Testing Budget allocation Customer Retention Landing Page Optimization

Call To Action Optimization

performance reporting

ROI Projections

AI Assisted Workflows Claude ChatGpt team training Supervision

Sales & Marketing Specialist

Suonal Ltd

Mar 2024 - Jun 2025 (1 year 3 months)

Progressed from customer service and sales roles into a combined sales and marketing role, building end-to-end knowledge of operations and customer pain points. Led a marketing audit that traced negative reviews to communication gaps between customers and operations staff and delivered a prioritised roadmap of fixes.

Marketing Audit

Customer Pain Points

Recruitment communications

Content Creation

Operational Knowledge

Strategic Marketing Consultant

Fujairah Chess and Culture Club

Oct 2023 - Mar 2024 (5 months)

Contributed to 45% growth in event attendance after replacing an underperforming agency, directing marketing spend and a team of graphic designers. Audited all services, channels and marketing activity, then delivered a long-term strategic plan covering funnels, KPI tracking, brand guidelines and budget allocation.

Marketing Strategy Event Marketing Budget allocation Team Leadership KPI Tracking Brand Guidelines Funnel Optimization Audit

Strategic Marketing Intern

FareShare Cymru

Apr 2023 - Sep 2023 (5 months)

Audited Instagram and Facebook channels and recommended Meta Ads budget allocation. Led brand identity analysis, PESTEL analysis and customer personas for the strategic report and presentation delivered to the client.

Social Media Audits

Meta Ads

Brand Analysis

PESTEL Analysis

Customer Personas

Strategic Reporting