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German Zurita

@germanzurita

I turn operational and marketing data into measurable growth and efficiency.

United States
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What I'm looking for

I'm looking for opportunities where I can combine marketing, data, and strategy to improve business decisions, optimize performance, and drive measurable growth.

At DC Metro Fire Protection, I use performance reporting, ROI analysis, and operational data to guide decisions across a high-volume commercial and federal portfolio.

I've reduced reporting turnaround time by 25% with Tableau KPI dashboards, delivered 10+ recurring forecasting reports, and generated $45K+ in annual cost savings through budget tracking and resource allocation.

I also analyzed 5,000+ records in SQL to improve contractor retention by 15% and automated SQL-to-Excel workflows with Python, saving three hours of manual work each week.

At NutriMundo by Sofia, I led data-informed digital marketing and partnerships that increased customer acquisition by 100%+, grew customer volume by 45%, and improved click-through rates by 60% through A/B testing.

Experience

Work history, roles, and key accomplishments

DC Metro Fire Protection logoDP
Current

Data Analyst (Operations and Strategy)

Jan 2021 - Present (5 years 9 months)

Responsible for performance reporting, operational optimization, and data-driven decision-making across a high-volume commercial/federal portfolio, including evaluating project viability through ROI, risk, and performance analysis.

Key Contributions:

Reduced reporting turnaround time by 25% by delivering new KPI dashboards built on Tableau and leadership updates through standardized reporting

NutriMundo by Sofia logoNS

Marketing and Digital Media Manager

Feb 2022 - Oct 2024 (2 years 8 months)

Led digital marketing initiatives and partnership efforts for a growing Buenos Aires-based brand, managing multi-channel campaigns, community engagement, and performance reporting. Focused on driving customer acquisition, engagement, and brand growth through data-informed marketing strategies.

Key Contributions:

Increased customer acquisition by 100%+ over 24 months. Executed online advertising

DC Metro Fire Protection LLC logoDL

Operations Manager

Jul 2017 - Dec 2020 (3 years 5 months)

Led operational coordination and administrative functions across a high-volume, multi-team organization. Focused on improving workflows, strengthening vendor relationships, and supporting day-to-day execution across projects.

Key Contributions:

Managed scheduling, invoicing, and administrative operations across multiple teams, ensuring smooth day-to-day business execution
Built and maintained ve

Education

Degrees, certifications, and relevant coursework

UB

University of Maryland - Robert H. Smith School of Business

Executive MBA, Business Administration and Management, General

2023 - 2026

GB

Georgetown University McDonough School of Business

Master of Science, Finance, General

2018 - 2020

Tech stack

Software and tools used professionally

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