Arsal Arif
@arsalarif
I optimize multi-channel marketing campaigns using analytics, BI, and performance data.
United StatesWhat I'm looking for
I've managed performance and media campaigns for brands including Sephora, Dior, L'Oreal, Hyundai, and JS Bank, delivering 25–35x ROAS and improving campaign efficiency by 40% through audience, creative, and channel analysis.
Across Prime Healthcare, Dawlance, Publicis Media, GroupM, and Adcom Zenith, I've turned operational and marketing data into dashboards, forecasts, reporting, and campaign decisions. I'm currently building on this work through an MS in Business Analytics, using SQL, Power BI, Google Analytics, Advanced Excel, predictive modeling, and paid-media platforms.
Experience
Work history, roles, and key accomplishments
Unit Business Secretary
Prime Healthcare
Dec 2024 - May 2025 (5 months)
Analyzed operational and patient data using Epic SlicerDicer and Power BI, building dashboards and decision-support views for hospital operations. Evaluated workforce metrics in Kronos WFM to support staffing forecasts and labor-compliance monitoring.
Education
Degrees, certifications, and relevant coursework
Avila University
Master of Science, Business Analytics
2024 -
Pursuing a Master of Science in Business Analytics with a focus on Management.
Iqra University
Bachelor of Business Administration, Marketing
2016 - 2020
Earned a Bachelor of Business Administration with a focus on Marketing.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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