Gilbert Labossiere

Led data-driven marketing operations for retirement services provider, partnering with Marketing, Sales, Customer Service, and IT to execute customer and prospect communications. Managed customer segmentation, lead scoring, data enrichment, and campaign analytics across Salesforce CRM, ZoomInfo, and marketing automation platforms.

Identified opportunities to achieve greater efficiency and accuracy of processes in the end-to-end lead flow through automation and advanced tool implementation. Managed numerous small- and large-scale projects simultaneously, developing clear roadmaps and specific timelines for cross-functional teams of experienced developers and analysts.

Streamlined business intelligence analytics and marketing operations by developing quarterly reporting products and recommending strategies to improve marketing processes. Provided quality data analytics to Americas Marketing leadership and field teams to positively impact sales and facilitate the achievement of marketing targets.

Prepared stratification, savings, and other reports; conducted customer trending data analysis and other analytics. Communicated results and suggestions to Management, Finance, and Branch Claim Officers.

Analyzed marketing and other business metrics and compiled daily, weekly, and monthly reports containing recommendations related to positive and negative trends. Reconciled customer data and value metrics coming from multiple sources to ensure accuracy and assist in informed decision-making by Sales and Marketing teams.

Improved the reporting function for wireless service operator, successfully completing report and database projects based on requirements collected from senior managers and users. Developed churn prevention reports and a tool to identify customers at risk of churning.

Executive program in digital marketing strategies covering data, automation, AI, and analytics.

Master of Business Administration with a focus on marketing.

Bachelor of Science in Business Administration.