Kelsey Placke
@kelseyplacke
I turn digital advertising data into actionable performance insights through SQL, Tableau, and cross-functional analysis.
United StatesWhat I'm looking for
At Sojern, I analyze performance trends across 200+ digital advertising campaigns, using SQL and Tableau dashboards to uncover KPI opportunities and guide client-account decisions.
I've also led a team of four Ad Operations Coordinators and served as a data and platform troubleshooting subject matter expert. I partner with Account Management, Product, Ad Operations, and Engineering to resolve data discrepancies, improve workflows, and translate complex findings into clear recommendations.
Experience
Work history, roles, and key accomplishments
Campaign Analyst
Sojern
Jan 2024 - Present (2 years 8 months)
Analyzes performance trends for 200+ digital advertising campaigns, leveraging SQL to identify patterns and opportunities for improvement. Designs and maintains interactive Tableau dashboards to provide stakeholders with accessible performance insights.
Education
Degrees, certifications, and relevant coursework
University of Nebraska-Lincoln
Bachelor of Science, Marketing and Management
Pursued a degree in Marketing and Management at the University of Nebraska-Lincoln, graduating in 2021.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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