Gerardo de Jesus Juarez Estrada

Advise management on financial, operational, and commercial decision-making through data-driven analysis.
Develop and monitor financial, commercial, and operational KPIs to evaluate business performance.
Analyze sales, margins, inventory, inventory turnover, accounts receivable, and cash-flow indicators to identify business risks and opportunities.
Analyze inventory levels and product turnover

Advise management on financial, operational, and commercial decision-making through data-driven analysis. Develop and monitor KPIs, analyze sales, margins, inventory, and cash-flow indicators, and prepare executive dashboards and management reports.

• Monitored logistics KPIs, operator performance, transportation costs, incidents, and operational efficiency.
• Performed cost accounting and operational cost analysis to support management decision-making.
• Controlled logistics-related costs and analyzed cost deviations and performance indicators.
• Coordinated payroll-related processes and operational incident reporting.
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Built and developed the Marketing function for the aftermarket business, establishing processes, commercial tools, performance metrics, and sales strategies.
Led a team of up to 7 sales professionals.
Developed customer strategies based on installed equipment, machine utilization, customer potential, and purchasing behavior.
Designed targeted campaigns to generate aftermarket demand for spare p

• Managed marketing and commercialization strategies for spare parts and aftermarket products.
• Led Customer Service and coordinated cross-functional activities supporting customers and sales operations.
• Analyzed sales, customer, and product data to support business planning and decision-making with international teams.

Coordinated order-management activities between customers, sales, and internal operational teams.
Monitored sales reports and customer orders to support commercial and operational decision-making.
Managed customer issues and service performance, ensuring timely resolution and customer satisfaction.

Managed workshop administration through AS400 and MC Project, including labor, spare parts, and indirect operating expenses.

Prepared forecasts and gross profit calculations to support service planning and financial decision-making.
Managed service contracts and monitored operational and financial performance.
Coordinated field service administration, cost control, and spare-parts r

Business operations, inventory control, purchasing, human resources and sales

Prepared financial reports and operational KPIs for management decision-making.
Calculated standard costs and analyzed cost variances.
Managed work-in-progress (WIP) control and monitoring.

Service concepts, business case, strategy formulation and implementation
Value proposition, segmentation, targeting, positioning and product marketing portfolios management
Financial management, People management.
Service Operations and Service Business Process Management.

Tesis: Organizational behavior & Customer loyalty research.
Research oriented to know how the organizatinal behavior and the customer loyalty are related, at this time, is important to create long terms relationship with customers to ensure the longevity of the organizations.

Orientación final en sistemas computacionales.