Geoffrey Obi
@geoffreyobi
Business Analyst and Product Owner driving product growth through process improvements and data insight.
United KingdomWhat I'm looking for
I am a Business Analyst and Product Owner with 5+ years of experience turning process gaps into strategic, measurable solutions.
I led delivery of an e-commerce website that achieved a 35% adoption rate within two quarters, increased revenue by 25%, and boosted traffic by 30%, while facilitating SAP ByD/ERP and RPA integrations that reduced manual work by 45%.
I collaborate closely with stakeholders, developers, UX designers and marketing teams to translate requirements into functional specifications, wireframes, and process designs, achieving high stakeholder satisfaction and improved project timelines.
I use design thinking, data-driven insights, and agile practices to drive adoption, optimize workflows and deliver continuous business improvement.
Experience
Work history, roles, and key accomplishments
Business Analyst
7ven Oaks Ltd
Sep 2021 - Present (4 years)
Led requirements, process design and product delivery for an e-commerce platform and integrations, driving 25% revenue growth, 30% traffic increase and 35% adoption within two quarters while reducing project timelines by 20%.
Business Analyst
7ven Oaks Ltd
Nov 2019 - Jul 2021 (1 year 8 months)
Collaborated with cross-functional teams to elicit requirements, write user stories and support sprint prioritization, delivering web and mobile solutions that improved order generation by ~35% and market share by ~16%.
Business Strategist
Write Plug Ng
Jun 2018 - Aug 2019 (1 year 2 months)
Led stakeholder workshops and strategic analysis to identify process improvements and user needs, increasing stakeholder buy-in by 20% and informing prioritized product recommendations.
Education
Degrees, certifications, and relevant coursework
International Scrum Institute
Scrum Product Owner Certified (SPOC), Product Ownership / Agile
2022 - 2023
Completed Scrum Product Owner certification focusing on product ownership and agile practices.
Almond Media UK
Manual Software Testing Training (MST), Software Testing
2021 - 2022
Undertook manual software testing training covering practical testing techniques and processes.
Almond Media UK
Practical Training in Project Management and Agile Business Analysis, Project Management / Business Analysis
2018 - 2020
Practical training in project management and agile business analysis with emphasis on PRINCE2 and Scrum delivery methodologies.
UJUniversity of Jos
Master of Science, Economics
2017 - 2019
Master of Science in Economics program focused on advanced economic theory and quantitative analysis.
UJUniversity of Jos
Bachelor of Science, Economics
2011 - 2016
Grade: Second Class Upper Division
Bachelor of Science in Economics with Second Class Upper Division, covering core economic principles and applied analysis.
Availability
Location
United KingdomAuthorized to work in
Job categories
Skills
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