Open to opportunities

rajith soza

@rajithsoza

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Product-focused business analyst driving data-led growth and streamlined product delivery.

United Kingdom

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What I'm looking for

I’m seeking a product- or analytics-focused role where I can lead data-driven roadmaps, improve workflows, and drive measurable growth within a collaborative, outcome-oriented team.

I am a product-focused business analyst with hands-on experience translating stakeholder visions into prioritized user stories and measurable business outcomes. I combine CRM analysis, user research, and Agile practices to deliver product and revenue impact.

At Apple, I analysed purchase and usage trends across 1,780+ small business accounts, reactivated dormant accounts, and restructured strategies to boost lead conversion by 30%. I consistently delivered top customer experience scores and received multiple internal awards.

In previous roles I led product and growth initiatives: building an MVP web3 payments dashboard, designing GTM strategies that cut CAC, and creating automated workflows that improved operational efficiency by 20%. I translate qualitative feedback and operational data into prioritized roadmaps and user stories.

I hold an MBA and multiple postgraduate diplomas, plus Lean Six Sigma Green Belt training. I seek roles where I can combine analytics, product strategy, and cross-functional leadership to drive scalable growth and measurable improvements.

Experience

Work history, roles, and key accomplishments

Current

Product Specialist

Current

Apple

Oct 2024 - Present (1 year 5 months)

Selected as a Strategy & Planning Analyst for Apple Services; analysed purchase and usage trends across 1,780+ small business accounts to identify drop-offs and drove a call campaign reactivating 70+ dormant accounts, boosting lead conversion by 30%. Built onboarding workflows and guidance, earned 3 Applause Awards and maintained a streak of 62 five-star NPS ratings.

CRM Outbound Sales Workflow Design NPS Sales Performance

Business Analyst

Mackwoods Tea

Nov 2023 - Oct 2024 (11 months)

Led conceptual design of a 10+ SKU lifestyle collection and developed a Refill Forever revenue model, cutting projected customer re-acquisition costs by 65% and improving operational efficiency by 20% through BPR and automated workflows. Mapped system lifecycle to diagnose shipment delays and proposed automation to remove manual data entry bottlenecks.

Business Analysis SIPOC Fishbone Product Roadmapping Process Automation BPRコンサルティング

Growth Product Manager

Undisclosed

Nov 2022 - Oct 2024 (1 year 11 months)

Directed Agile lifecycle for a Web3 payments dashboard from discovery to MVP, prioritising a 50+ feature backlog to deliver multi-token integration in under 6 months and reduced manual UI configuration time by 35% via self-service CMS features and BDD user stories.

Product Management Agile BDD Sprint Planning GTM Strategy

Business Development Executive

Clark Outsourcing - MBS Highway

Nov 2022 - May 2024 (1 year 6 months)

Redesigned onboarding customer journey using CRM triggers to improve retention by 15% and built lead-scoring in Salesloft that reduced churn by 12%; delivered weekly usage trend reports to executives and trained 5 reps, improving their conversion rates by 22% in the first month.

CRM SalesLoft Retention Strategy Lead Scoring Reporting Training Customer Journey Mapping Data Analysis

Account Executive

Revolut

Jul 2022 - Oct 2022 (3 months)

Analyzed 70+ lost deals in Salesforce to identify objections and updated outreach, reducing stall rate by 15% and implementing pipeline alerts that increased reactivated leads by 25%; drove a 10.4% upsell through discovery of cross-functional use cases during 100+ client calls.

Salesforce Pipeline Management Deal Recovery Upselling A B Testing

Sales Development Rep

SalesPipe

Aug 2021 - Oct 2022 (1 year 2 months)

Designed 8 outbound campaigns across US and UK clients maintaining 40+ booked demos weekly with a 45% qualification rate and logged 100+ qualitative user insights into Jira, leading to 4 roadmap changes and improving demo show-up rate by 18%.

Outbound Sales Lead Qualification Jira User Research Conversion Optimization Demo Scheduling Reporting

Hospitality Associate

Bicester Collection

Mar 2021 - Aug 2022 (1 year 5 months)

Analyzed POS and CSAT data to identify top customer purchasing patterns and service improvements, increasing average spend by 14% and lifting customer satisfaction by 20%, while advising visual merchandising to improve sell-through by 17%.

POS Analysis CSAT Customer Insights Retail Operations