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Annapoorna User

@annapoornauser

Ecosystem marketing leader at Multiplier who delivered 200% of referral revenue target and built partner growth channels.

India

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At Multiplier, I lead a global team across Partner Marketing, Referral Partnerships, Customer Marketing and Community. We delivered 200% of the H1 2026 referral revenue target, tripled the engaged referral partner base, and opened new partner channels.

I own joint value propositions and go-to-market activation for strategic partnerships with ADP, Paycor and TriNet. I also launched the Perks Program, securing signed partnerships with Visa and Ramp, and launched Multiplier Locals to build community around the brand.

At Freshworks, I progressed through customer success, customer marketing and global leadership roles over 13 years. As Director of Marketing, I led global customer marketing and advocacy, scaled community and advocacy programs, and delivered $20M+ in influenced pipeline through customer references.

Experience

Work history, roles, and key accomplishments

Current

Senior Director of Ecosystem Marketing

Current

Multiplier

Aug 2025 - Present (1 year 1 month)

Lead a global team of seven across Partner Marketing, Referral Partnerships, Customer Marketing and Community. Delivered 200% of H1 2026 referral revenue target and tripled the engaged referral partner base in six months.

Partner Marketing Referral Partnerships Customer Marketing Community Building Joint GTM Partner Enablement MDF Strategy Product Launch Demand Generation

Director of Marketing

Freshworks

Oct 2023 - Jul 2025 (1 year 9 months)

Led global customer marketing and advocacy with teams of up to 22 and budgets up to $15M. Executed joint campaigns with AWS and Google Cloud, and delivered $20M+ in influenced pipeline through customer references.

Customer Marketing Advocacy MDF Program Management Partner Marketing AWS Google Cloud Platform Marketplace Listings Community Building Pipeline Generation Customer Evidence Program Review

Senior Manager of Customer Marketing and Community

Freshworks

Jan 2020 - Oct 2023 (3 years 9 months)

Established the Customer Marketing function in 2020, defining its charter, operating model and programs for adoption, advocacy, engagement and customer growth. Launched the online customer community, global user group network and formal advocacy program.

Customer Marketing Community Building Advocacy Program Management Customer Engagement User Groups

Manager of Customer Success

Freshworks

Jan 2018 - Jan 2020 (2 years)

Owned NRR for the EMEA customer portfolio as it scaled from $30M to $60M and led Customer Success growth to a 40-member team. Introduced customer segmentation and an end-to-end engagement model adopted globally.

Customer Success NRR Management Team Leadership Customer Segmentation Engagement Model EMEA