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Gauri Sharma

@gaurisharma1

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Growth & performance leader who builds AI-led full-funnel experimentation systems for PLG and paid acquisition.

India

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What I'm looking for

I’m looking to own end-to-end growth for a B2B SaaS team—building a test-and-learn experimentation engine, using AI + MMM for smarter allocation, and scaling PLG funnels with measurable unit-economics discipline.

I’m an agile growth leader with 6 years of experience driving cross-functional GTM execution and full-funnel experimentation systems across acquisition, activation, and retention for data-intensive B2B SaaS.

At Wood Mackenzie, I scaled acquisition 10x by standing up a continuous experimentation engine and prioritizing the backlog with an ICE/RICE scorecard. I lifted conversion 30%+ by running 50+ A/B and multivariate CRO tests, and I engineered growth loops across paid, content, and lifecycle to compound efficiency rather than buy linear volume.

I also defend digital ad investments through strict unit economics—cutting blended CAC 40% by reallocating a $2M+ budget using multi-touch attribution and LTV:CAC analysis. Earlier, I built experimentation and analytics infrastructure by creating ML lead scoring, forecasting, cohort analysis, and a unified data layer consolidating 8+ platforms, and I continue to embed AI tooling for automated experiment reporting and real-time performance read-outs.

Experience

Work history, roles, and key accomplishments

Current

Senior Specialist - Growth

Current

Wood Mackenzie

Jan 2025 - Present (1 year 5 months)

Owned end-to-end growth for Wood Mackenzie’s Lens, scaling acquisition 10x by standing up a continuous experimentation engine and optimizing priorities with ICE/RICE. Improved conversion 30%+ via 50+ A/B and multivariate tests and cut blended CAC 40% by reallocating a $2M+ budget using multi-touch attribution and LTV:CAC.

Multivariate Testing Conversion Rate Optimization (CRO)Multi Touch Attribution

Marketing Analytics Analyst

Wood Mackenzie

Oct 2023 - Jan 2025 (1 year 3 months)

Built experimentation and analytics infrastructure for growth and performance marketing, including predictive lead scoring, pipeline forecasting, cohort analysis, and segmentation. Delivered 25%+ ROAS improvement using AI-driven MMM-based reallocation and enabled real-time funnel and CAC-by-channel visibility by consolidating 8+ platforms into a unified data layer.

Lead Scoring Cohort Analysis Data Consolidation (Salesforce HubSpot Marketo)ROAS Segmentation Marketing Automation

Marketing Analytics Associate

Ernst & Young

Jan 2021 - Sep 2023 (2 years 8 months)

Built CRM reporting, attribution frameworks, and automated Power BI dashboards to connect growth activity to revenue and track full-funnel health through lead-to-revenue conversion. Developed revenue-forecasting and predictive-pipeline models presented to executive leadership and improved conversion and lead quality by partnering with cross-functional teams on landing pages and creatives.

CRM Reporting Multi Touch Attribution Power BI Revenue Forecasting Funnel Analytics Executive Reporting Landing Page Optimization Stakeholder Management

Education

Degrees, certifications, and relevant coursework

University School of Management Studies, GGSIPU

Master of Business Administration, Marketing

2019 - 2021

Completed an MBA in Marketing at the University School of Management Studies, Guru Gobind Singh Indraprastha University, from 2019 to 2021.

Rukmini Devi Institute of Advanced Studies, GGSIPU

Bachelor of Business Administration, Business Administration

2016 - 2019

Activities and societies: Published: “A Study on the Impact of Demonetization: Paradigm Shift in World Economies”, Vol. 1 (Apr 2017), ISBN 978-163535729-5.

Completed a Bachelor of Business Administration at Rukmini Devi Institute of Advanced Studies, Guru Gobind Singh Indraprastha University, from 2016 to 2019.