Gary Rolin

Conducting a structured, self-directed outbound sales development campaign applying full BDR methodology to a targeted job search. Developed ICP profiles, built multi-channel outreach sequences, and tracked pipeline activity using LinkedIn, Apollo.io, and Claude AI.

Served as founding member of the inside sales team at a digital commerce and ecommerce agency, building outbound sales processes and infrastructure from the ground up. Developed 5 multi-channel outbound sequences and improved email open rates from 10% to 25-35%.

Analyzed existing systems to identify inefficiencies and developed new workflows and governance solutions, improving site security by 50%. Collaborated with stakeholders to define requirements and translate business needs into actionable project plans.

Conducted 10+ client discovery interviews to establish project parameters, define timelines, and align on deliverables. Managed 2-4 concurrent projects while maintaining strong client relationships and consistently meeting performance expectations.

Developed and implemented an online workflow that saved the organization from closure during the pandemic. Remodeled the camp model and executed targeted outreach initiatives that improved attendance by 30%.

Performed industry outreach to guests and partners while managing editorial calendar, growing audience by 20%. Identified and engaged potential guests and business partners, leveraging communication and prospecting skills.

Bachelor of Arts in English from Rutgers University.

Certificate in Digital Media Production & Design from Atlanta Technical College.

Certificate in Film and Video Production from Georgia Film Academy.