At Groupe Dynamite Inc, I plan and execute paid media campaigns across Google Ads, Meta Ads, TikTok Ads, Pinterest Ads, and Snapchat Ads. I manage campaign setup, budgets, targeting, bidding, creative assets, audiences, and tracking.
I analyze performance to identify opportunities for scaling and efficiency, and collaborate with Creative, E-commerce, Brand, Analytics, and Marketing teams to develop and test campaigns. Previously, I managed paid search campaigns at Group M Nexus Montreal and worked on SEM recommendations, reporting, quality control, and optimization at Omnicom Media Group.
