Alene Hernandez
@alenehernandez
Media & social strategist driving integrated paid and organic campaigns with data-driven storytelling.
CanadaWhat I'm looking for
I am a media and social strategist focused on integrated paid and organic campaigns, cross-functional storytelling, and data-driven execution. I have supported GTM planning, evaluated paid media performance, and guided creative to meet brand objectives across national campaigns.
I lead campaign planning and coordination across Meta, Display, Demand Gen, and OOH channels, provide asset and copy feedback, and facilitate agency and internal partnerships to maintain cohesive brand storytelling. I contributed to social growth and influencer programming while supporting production to ensure platform-appropriate creative.
My background includes account and content management for lifestyle and wellness brands, TikTok-first content production, and performance reporting that informs optimization. I bring strong collaboration, project management, and content strategy skills to help brands scale their digital presence.
Experience
Work history, roles, and key accomplishments
Assistant Marketing Manager
The Keg Steakhouse + Bar
Jan 2024 - Present (2 years)
Lead GTM initiatives across Meta, Display, Demand Gen and OOH, reviewing paid media performance and providing creative/copy feedback to align campaigns with brand objectives; supported national rollouts and helped grow Instagram to over 109,000 followers.
Account Manager, Social Media Lead
GG & Co. Creative
May 2021 - Jan 2024 (2 years 8 months)
Led Instagram and TikTok strategy for lifestyle and wellness clients, building monthly content calendars, executing campaigns, and delivering performance reporting with recommendations to increase reach and engagement.
Content Producer
Label 428
Sep 2021 - Dec 2021 (3 months)
Produced TikTok-first content for food & beverage brands from concept through post-production, edited videos to optimize workflows, and supported on-set shoots including food styling and content direction.
Education
Degrees, certifications, and relevant coursework
WUWestern University
Bachelor's Degree, Management & Organizational Studies
Completed a Bachelor's degree in Management and Organizational Studies with coursework relevant to business management and organizational behaviour.
HCHumber College
Certificate, Content Strategy
Completed a certificate in Content Strategy focused on content planning, production workflows, and platform-specific content development.
Tech stack
Software and tools used professionally
Availability
Location
CanadaAuthorized to work in
Job categories
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