Gabriela Clarke

Developed and executed lifecycle marketing strategies aligned with quarterly business goals, driving engagement across the home-buying journey. Built and optimized audience segmentation frameworks and stage-specific storytelling through data-informed choices using analytics, A/B testing, and structured collaboration with sales, SEO, social media, and content leads.

Led end-to-end email marketing strategy for 2 brands, B2C/B2B, crafting their respective narratives. Managed CMS/ESP, ensured compliance with regulations, and built engaged audiences through full campaign ownership including design, copy, HTML development, segmentation, testing, launch, troubleshooting, analytics, and reporting.

Produced templates and creative assets for email marketing and web ads, providing graphic design, copy, and HTML for 2 brands. Launched and executed campaigns, including troubleshooting, editing, and iterations, and reported on campaign KPIs and performance.

Developed and executed a comprehensive English training program for 150+ employees, A1–C1. Created placement assessments, class program, and progress tracking systems in collaboration with HR/L&D to build on and measure team performance.

Shaped end-to-end brand storytelling: creative, design, copy, photography, and social content for 10+ DTC brands across social media. Managed posting and interaction of social media channels across 8 countries for major clients including Movistar, Oreo, and Mondelez brands.

Coordinated social media and public relations activities at a digital ad agency.

Taught English and Spanish at a language school.

Completed elementary and high school education.

Pursued intermediate studies in Anthropology.

Completed full studies in Graphic Design.

Specialized in Creative UX/UI, covering user experience, interface, and business design.