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carlos piedra

@carlospiedra

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I build high-quality email campaigns, reusable templates, and QA-tested digital experiences for global brands.

Costa Rica

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What I'm looking for

I'm looking to build high-quality email campaigns or QA-tested digital experiences, collaborate with cross-functional teams, improve workflows, and support teams through reliable execution and best practices.

I've built and delivered email campaigns for global brands at Publicis Global Delivery, collaborating closely with U.S.-based agencies and teams. My work includes strategic campaign execution, reusable templates, and support for mass email sends.

I use HTML, CSS, Photoshop, and Dreamweaver to create engaging digital messages that align with business goals and audience needs. I also helped teams transition from desktop to mobile email designs and introduced new email development trends.

More recently, I've performed manual functional testing at NICO, documenting test scenarios, executing test cases, reporting defects in Jira, and contributing within Agile teams. I enjoy supporting new hires, improving workflows, and maintaining high quality standards throughout delivery.

Experience

Work history, roles, and key accomplishments

QA Tester

NICO

Jan 2024 - Jan 2025 (1 year)

Performed manual functional testing of web applications to ensure compliance with business requirements and user expectations. Documented test scenarios, executed test cases, and reported defects using Jira Platform.

Manual Testing Functional Testing Jira Agile Test documentation Sprint Planning

Senior Email Developer

Publicis Global Delivery

Jan 2018 - Jan 2024 (6 years)

Directed email development for multiple global brands, serving as the primary point of collaboration with U.S.-based agencies to deliver high-quality, strategic campaigns. Leveraged expertise in tools like Photoshop, Dreamweaver, HTML, CSS, and more to design impactful electronic campaigns.

Email Development HTML CSS Photoshop Dreamweaver Campaign Management Client Collaboration Strategic Support Template Development Bulk Email Account Management Mentorship

Creative Email Developer

Publicis Global Delivery

Jan 2015 - Jan 2018 (3 years)

Led email development efforts as part of the Digitas-USA team, delivering campaigns for high-profile clients. Strengthened team cohesion by collaborating with leaders and implementing standardized workflows.

Email Development Campaign Management Teamwork Workflow Standardization Design Analysis Templates Mentorship Quality Standards

Associate Email Developer

Publicis Global Delivery

Jan 2011 - Jan 2015 (4 years)

Demonstrated expertise in the field of email development. Assisted in the transition from desktop to mobile designs and elevated team knowledge by introducing new trends in email development.

Email Development Mobile Design Responsive Design team training Project Review Client Onboarding

Web Developer Junior

APG Costa Rica

Jan 2006 - Jan 2010 (4 years)

Responsible for updating the company's websites and reviewing content and expiration dates for promotions. Worked closely with the marketing team to create impactful campaigns.

Web Development Content Management Marketing Collaboration campaign creation

Web Developer

BetOnSports

Jan 2001 - Jan 2006 (5 years)

Spearheaded the optimization and maintenance of the company's digital presence, leveraging advanced HTML coding and targeted database segmentation to deliver personalized email campaigns. Applied search engine techniques to webpages.

HTML Data Segmentation Email Campaigns SEO Web maintenance