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Pamela Hidalgo

@pamelahidalgo

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Program and marketing operations manager at Thoropass, improving compliance accuracy and campaign response times.

Costa Rica

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At Thoropass, I direct operational workflows across Customer Success, Sales, and Information Security teams for complex compliance programs. I developed compliant procedures and automated workflows that increased submission accuracy by 55%.

I also deployed resource optimization frameworks in Sigma Computing and Airtable, reducing campaign response times by 45% and improving real-time reporting for stakeholders.

At Movable Ink, I managed production lifecycles and marketing package setups across Product, Marketing, and Engineering. I improved onboarding success by 40% and cut production lead times by 20%.

Earlier, I worked across campaign management, email development, and marketing operations at Movable Ink, Accenture, PGD LATAM (Publicis Groupe), and Experian Marketing Services. My work has included audience segmentation with SQL, campaign deployment using marketing automation platforms, and QA for customer communications.

Experience

Work history, roles, and key accomplishments

Current

Operations Manager

Current

Thoropass

Jan 2025 - Present (1 year 9 months)

Directed cross-functional operational workflows across Customer Success, Sales, and Information Security teams to deliver complex compliance programs. Engineered SOPs and automated workflows compliant with SOC, HIPAA, HITRUST, and ISO, boosting submission accuracy by 55% and reducing campaign response times by 45%.

SOC HIPAA HITRUST ISO Sigma Computing Airtable Workflow Automation Process Standardization Quality Control

Production and Project Manager

Movable Ink

Jan 2022 - Dec 2024 (2 years 11 months)

Managed end-to-end production lifecycles and marketing package setups across Product, Marketing, and Engineering teams, driving a 40% increase in client onboarding success. Cut production lead times by 20% and built cross-functional KPI dashboards using Smartsheet, Jira, and Tableau.

Smartsheet Jira Tableau KPI Dashboards Resource Allocation QA Process Optimization

Senior Campaign Manager and Assistant Manager

Movable Ink

Jan 2021 - Dec 2022 (1 year 11 months)

Facilitated daily Scrum meetings and prioritized multi-channel campaign deployment schedules. Translated business briefs into technical specifications and spearheaded pre-deployment validation and QA, eliminating campaign defects.

Scrum Agile Campaign Management QA Technical Documentation

Web Developer Senior Analyst

Accenture

Jan 2021 - Dec 2021 (11 months)

Configured, tested, and deployed targeted customer communications in Salesforce Marketing Cloud (SFMC) while maintaining technical and compliance controls. Engineered audience targeting and dynamic content rules using custom SQL queries.

Salesforce Marketing Cloud SQL Campaign Segmentation QA Compliance

Campaign Manager

Movable Ink

Jan 2019 - Dec 2020 (1 year 11 months)

Executed end-to-end customer campaign lifecycles from intake to post-campaign analysis. Developed dynamic marketing templates using HTML, CSS, and JavaScript and managed campaign requests via Zendesk.

HTML CSS JavaScript Zendesk Campaign Management QA

Campaign Manager & Email Developer

PGD LATAM (Publicis Groupe)

Jan 2016 - Dec 2019 (3 years 11 months)

Orchestrated enterprise customer communication programs across Oracle Responsys and Adobe Campaign. Executed complex database segmentation and automated workflow designs with 100% pre-deployment QA validation.

Oracle Responsys Adobe Campaign Data Segmentation Workflow Automation QA KPI Reporting

Email Marketing Account Manager

Experian Marketing Services

Jan 2015 - Dec 2016 (1 year 11 months)

Developed advanced SQL queries for complex audience segmentation across multi-brand campaign programs. Managed weekly campaign metrics, quality assurance, and deployment support across full campaign lifecycles.

SQL Audience Segmentation Campaign Management QA Metrics